Together with her husband Max, Helga established the first organic healthy plant-based eatery and catering in Jakarta in 2013. Four years later, Burgreens has expanded to fours outlets in Jakarta and increased the income of 200+ partnering farmers.
At the age of 15 years old, Helga suffered from 20+ allergies which made her more vulnerable to sickness such as asthma, sinusitis, and many others. The fact that she consumed pharmaceutical medicines worsened her situation; she had trouble with her liver and kidney. Due to this, Helga decided to explore the lifestyle of whole food plant-based diet and replace her existing medicine with natural healing such as acupuncture and tapas acupressure techniques. Two years after, her doctor told that her condition got better.
When she was doing her study in Amsterdam, she shared her interest in clean eating to her now-husband Max, who was passionate about raw food cooking. After months of discussions and considerations, the two left Amsterdam and returned to Indonesia to open Burgreens. Not only to introduce healthy eating to Indonesians, but also to aim to empowering local farmers and women, especially those who were single mothers and/ or victims of domestic violence. Helga wants to increase their economic power, so that they can have higher bargaining power in family and can afford education for their children.
It was not an easy road for Helga to start and grow Burgreens. But hard work paid off. Burgreens has been voted as Jakarta’s Best Healthy Food Restaurant by Yahoo, Winner of Trip Advisor’s Certification of Excellence 2014, and Zomato’s Best Healthy Food Restaurant & Top 10 Trending Restaurant.
- Listed in the ’30 under 30 in Asia’ of Forbes Magazine
- ‘Woman of the Year 2017’ by Her World Magazine
- Studied a Bachelor of Communications at Hogeschool van Arnhem en Nijmegen (HAN)
- Passionate Social entrepreneur
- Works closely with fellow impact businesses, NGOs, and communities to raise awareness about healthy, ethical, and sustainable living among urbanites to grow the ecosystem of social impact enterprises and conscious customers