Azalea Ayuningtyas : co-founder & CEO of Du’Anyam

Photo source : IndorelawanBlog

Azalea Ayuningtyas is the co-founder and CEO of Du’Anyam, a social enterprise that produces and distributes wicker crafts to empower women and improve maternal and child health in rural Indonesia. Graduated from Harvard School of Public Health (HSPH), Ayu has participated in many nutrition and sanitation improvement programs in Indonesia, Cambodia, and India. Before leading Du’Anyam, Ayu had experiences working for leading companies and institution such as Simon-Kucher, Stem Cell and Cancer Institute (SCI) by Kalbe Farma, and Johnson & Johnson.

Ever since the time she took her undergraduate course at the University of Michigan, Ayu had always felt the urge to be able to provide help to a lot of people. Having worked in a laboratory, she realized that there is a huge gap between the positive effects she wants to have on other people with the actual work activities she was currently doing, although most of her research and experiences was missioned to improve the health of people.

Aspired to create an impact, Ayu pushed further into the realm of social enterprise, where she felt that she can contribute the most. Leaving her upscale career in the US, she went back home to Indonesia where she then, with a couple of high school friends, founded Du’Anyam. Initially, a social company that aims to tackle maternal and child health in Flores, NTT, now is expanding to target other rural areas in Indonesia.

As the CEO of Du’Anyam, Ayu and her co-founders had successfully generated an award-winning social enterprise, proving that her passion for the social cause can be built into a professional business model. Her day-to-day contribution to the business covered all aspects of operation, finance, marketing, on field management and training, as well as relations.

Achievements on Du’Anyam

  • Winner of Global Social Venture Competition (2015) – Berkeley, USA
  • Winner of UnLtd Indonesia (2014) – Jakarta, Indonesia
  • Winner of MIT Global Ideas Challenge (2013) – Boston, USA


  • CEO of Du’Anyam
  • Consultant, Simon-Kucher & Partners
  • Research Assistant, Michigan Center for Translational Pathology
  • Others: Johnson & Johnson, Stem Cell and Cancer Institute by Kalbe Farma


  • SM2 in Public health, Harvard University School of Public Health
  • BS in Molecular biology, University of Michigan


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