On Wed (25/7), Nadira from ANGIN had a sharing session on DBS Academy discussing branding and how to create a brand that will stand out to investors.
It was a full house filled with startup founders and small to medium business owners.
Here are some key takeaways from the session:
- You have to know why your brand exists. What is the reason behind creating this product or solution?
- Clarify your Unique Selling Proposition (USP). What differentiates your brand with competitors?
- Define the “who”. Who is your target market? What are their habits? How would your solution benefit them?
- Create a brand identity. What is your brand archetype? What does your brand stand for?
- Know your brand message. Translate your vision into words that your users will understand.
We hope that participants learned and gained a lot of insights from this sharing session. We thank DBS for having us as a speaker. We always look forward to helping startups and business owners in their journey!
