Last Thursday, 21 February 2019, Markplus Inc organized a seminar named “On Becoming a B Company: The Danone Indonesia Experience”. This seminar aims to share the importance of B-Corp certification by learning from Danone AQUA Indonesia as the first FMCG company in Indonesia who implemented the system. Seminar was moderated by Taufik as the Deputy CEO of Markplus, and Danone was represented by Karyanto Wibowo as the Director of Sustainable Development of Danone Indonesia and Arif Mujahidin as the Corporate Communications Director of Danone Indonesia. Sheila attended this event as ANGIN team.
There are several insights about the importance of being B-Corp company from the experience of Danone AQUA Indonesia. Key takeaways from this seminar are:
- Triple Bottom Line (People-Planet-Profit) is the key principle of how B-Corp operates its certification standard— it takes account of both environmental and social impact, as well as employee welfare.
- Danone AQUA Indonesia applied for B-Corp certification to improve its sustainability and to have a valid benchmark of being a sustainable company.
Danone AQUA Indonesia has created many initiatives part of the company’s efforts to actualize their vision of being a B company. Among them are creating recyclable plastic bottle and empowering the lives of trash pickers. As a B company, Danone AQUA Indonesia has been trying to improve its efforts to be more and more sustainable, instead of ‘greenwashing’, (the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice).
