TPSA and ANGIN held a women entrepreneurship training aimed to educate women entrepreneurs to develop digital marketing strategies for their business, such as the introduction of digital marketing tools that are beneficial to their business. This training was held on Holiday’s Inn Bandung for two days on 19-20 March 2019. Irien, Nadya, Feby, Susan, and Sarah attended this event to represent and organize as ANGIN team.
ANGIN invited Google Womenwill and Gapura Digital as trainers to deliver digital marketing materials specifically for women-led SMEs. Participants learned things such as developing digital marketing strategies for their business, useful digital marketing tools, and practical suggestions for planning the marketing strategy. A total of 40 participants attended this training event, which included SME partners assisted by TPSA, SME partners assisted by the Cooperative Office and Small-scale businesses in Bandung, and SMEs assisted by the Benua Balantik.
The welcoming speech was delivered by Yonathan (Head of American-European Trade Sectors from the Indonesian Ministry of Trade), he stated the importance of Indonesia’s global competitive rate. He hoped that this training can increase the knowledge and skills of SMEs in selling their products on a bigger scale by online trading. He also mentioned about the sustainability of social enterprises that can tackle social problems on the present times.
There was also a session about gender equality that was facilitated by Dati Fatimah (TPSA Gender Equality Advisor). She presented materials about the concept of gender and the importance of gender equality mindset to support the development of women SMEs. Three digital marketing practitioner such as Stephanie Sekar (Social Media Strategist) gave her knowledge in collaborating with digital media influencers, Andre Tan (XOPO Design) emphasized the importance of business-driven design and marketing strategy, and Laras Anggraini (CEO of Smitten by Pattern) gave an interesting story about her experience in exporting products to Malaysia, Singapore, and United States.
This event does not only provide training on digital marketing, but also aims to provide understanding to digital marketing companies, government bodies, and other stakeholders regarding gender-based challenges to access the market and break market barriers by digital marketing. We hope that this activity can serve to be a bridge to form networks between women-led SMEs and related stakeholders.
