[RECAP] Enhancing Women-Owned SMEs’ Skills and Knowledge on Digital Marketing: Special Focus on Coffee Industry

On 29th April 2019, ANGIN collaborated with TPSA (Canada-Indonesia Trade and Private Sector Assistance) held a one-day training on digital marketing for female SME entrepreneurs titled “Enhancing Women-Owned SMEs’ Skills and Knowledge on Digital Marketing: Special Focus on Coffee Industry”, in Takengon, Aceh at Bayu Hill Hotel. Nadia, Irien, and Susan organized and attended this event as ANGIN team.

The opening speech was delivered by Dati Fatimah (TPSA Gender Equality Officer), Intan Savitri Wahyoe (NAPP Fair Trade Project Officer), and Rizkani (Chair of the Gayo Coffee Women’s Forum). On the first session, the training materials delivered were about gender equality in the coffee industry which was guided by Ms. Dati Fatimah and Dewi Wahyuni and Isna Rosa (Members of the Gayo Coffee Women’s Forum). After that, it discussed how to thrive in a competitive market of coffee products on various digital platforms such as websites, e-commerce, and social media. The trainer for this training is Wiwiek Woeryanti, founder of ‘Kelas Sinau’, a digital marketing practitioner who has been in the industry for 10 years. Citra Ramadhani Putri from the coffee conservation team JAVARA, and Heri & Ridwan from BukaLapak community also shared their experience in a talkshow.

The most important insight from the training was the significance of the relationship between the coffee entrepreneurs (producers) and the coffee marketers from big cities, so there will be greater synergy of the supply chain on the coffee industry.

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