She Loves Tech and ANGIN Announce Indonesia’s 2022 Winner to Global Round Competition!

JAKARTA – September 10, 2022, was marked as the Final Pitch Day and also the final event of She Loves Tech Indonesia 2022. The event was held virtually and showed impressive pitches of Indonesia’s Top 8 Finalists and great enthusiasm from the audience!

BintanGo has been announced as the winner of this year’s She Loves Tech Indonesia competition and will continue to represent Indonesia to pitch at the global finals during the She Loves Tech Global Conference in November, while CareNow Indonesia and Tokban came in second and third respectively.

Honorable Mentions for 2022 Finalists Include:

Allas, Depatu, FitHappy, Hear Me, Reach

This year’s competition attracted a record number of applicants, with over 80+ female founding/female consumers tech startups applying from all across Indonesia. Only a total of 8 teams were shortlisted to enter the challenging She Loves Tech program to refine their business offering, including perfecting their value proposition and pitch.

She Loves Tech Indonesia 2022 finalists participated in several activities, such as training supported by Plug and Play Indonesia, mentoring activities with expert mentors from top VCs, and global events aimed to connect Startups in the SEA region, to pitch activities or the highlight of this program.

The startup scene in Indonesia has been flourishing over the last years, and She Loves Tech, the world’s largest startup competition for women and technology, seeks out and accelerates the best entrepreneurs and technology for transformative impact, including in Indonesia. As a long-term organizing partner, ANGIN is again the main local partner of She Loves Tech Indonesia this year.

She Loves Tech is a global community, we welcome you, whether you’re a startup, investor, corporate, or simply just someone who’s a tech enthusiast.” Says Rhea See, Co-CEO and Co-Founder of She Loves Tech.

She Loves Tech is designed to give the world’s most promising women tech entrepreneurs and women impact startups a unique opportunity to showcase their businesses to a global audience of investors and influencers. The 2022 series kicks off with 70+ rounds across the world before culminating in a high-level boot camp, global finals and conference.


Honorable Mentions

She Loves Tech Indonesia 2022 couldn’t be successfully executed without the help and support from our esteemed judges, mentors, and local community partners! Sending our sincere gratitude to:

Organizing Team & Main Local Partner:

  ANGIN-Indonesia-Angel-Network-e1464525722609logo1

Event Partner:

Plug and Play Tech Center

Judges:

Avina Sugiarto – Partner, East Ventures
Dondi Hananto – Partner, Patamar Capital
Joshua Agusta – Executive Director, Vertex Ventures
Margaret Srijaya – Founding Partner, Ozora Yatrapaktaja
Raditya Pramana – Partner, Venturra Discovery

Mentors:

Aghnia Bahat (SIAP), Aparna Saxena (TORAJAMELO), Bianca Widjaja (BRI Ventures), Erieka Kosasih (AC Ventures), Faye V. Arif (Venturra Capital), Khush Topandasani (Vertex Ventures), Nathasya Budidjaja (MDI Ventures), Reza Birowo (Kejora Capital)

Local Community Partners:

AVPN Indonesia, Block71 Indonesia, Campaign.com, DailySocial, Ecoxyztem, Glints, Instellar, Jabar Digital Service, New Energy Nexus, Plug and Play Indonesia, SIAP, Stellar Women, The Greater Hub SBM ITB, Venturra, WomenWorks, Xendit


About She Loves Tech

She Loves Tech is an international non-profit organization committed to closing the funding gap for women entrepreneurs, and building an ecosystem for technology, entrepreneurship and innovation that creates opportunities for women. We run the world’s largest startup competition for women and technology, seeking out and accelerating the best entrepreneurs and technology for transformative impact. 

For media enquiries, please email media@shelovestech.org

ANGIN’s Angel Investor: Bastian Purrer

 

Welcoming our new Angel, Bastian Purrer

Bastian Purrer is a Jakarta-based Entrepreneur & Start-up Advisor, working director with early-stage startups and nonprofits. Until recently, Bastian was the Founder and CEO of LYKE, an Indonesia mobile fashion marketplace with almost 2M users, which pioneered the use of visual recognition in e-commerce. LYKE was acquired by Chinese Unicorn JollyChic in January 2018. Before starting LYKE, Bastian attended Harvard Business School, worked in Silicon Valley, was an early employee at Groupon as well as Zalora’s first Chief Marketing Officer. Bastian has build teams in half a dozen countries, and is passionate about South-East Asia, and using technology as a global resource for good.

 

Find out more about him and get connected: https://www.linkedin.com/in/bastianpurrer/

ANGIN’s Angel Investor: Florian Holm

 

Welcoming our new Angel, Florian Holm

Florian Holm is an economist by training and started his career in consulting with the Boston Consulting Group. For the past five years, he has worked in e-commerce in various roles and geographies, last as Lazada Indonesia’s country CEO from 2016 – 2018. Currently, Florian is working on his own startup and is active as an Angel Investor and mentor.

 

Find out more about him and get connected: https://www.linkedin.com/in/florianholm/

[RECAP] Millennial Entrepreneurship Festival 2019

ANGIN attended Millennial Entrepreneur Festival 2019, a festival specifically designed for startups and small medium enterprises (SMEs) intended to create the right entrepreneurial ecosystem for millennials. It was held on last Saturday, February 2 at Telkom Landmark Tower Jakarta, and was organized by ILUNI UI (Ikatan Alumni Universitas Indonesia). Within various events that were held at the festival, ANGIN participated in two events: Talk Show and Business Matching.

Talkshow: “How to Become Investment-Worthy Startups”
At this talk show session, ANGIN’s Principal Valencia and Mandiri Capital’s Head of Finance, Treasury & Human Resource Bisma Manda Samsu discussed mainly about what kind of startups angel investors and venture capital look for in a business. We had an interesting discussion and Q&A session with the audience. ANGIN’s portfolio company, Kitabisa, represented by its CMO Vikra Ijas, also spoke at a separate talk show session.

Business Matching for 50 Selected Entrepreneurs
In the business matching session, ANGIN investment team Gema and Atika had the opportunity to meet 18 startups across various industries, such as education, agriculture, waste management, financial technology, commerce, and communication. This business matching session was also attended by fellow investors, Andrea Surya from Kejora Ventures and Angela from Skystar Capital.

[RECAP] ANGIN Pitch Luncheon January 2019

Last Wednesday (January 30, 2019), ANGIN organized its flagship event, ANGIN Pitch Luncheon at WeWork Revenue Tower, Jakarta. Four startups were selected by our angel investors (based on voting systems) to present their businesses. Each startup had 5 minutes pitching time, followed by 10 minutes Q&A and feedback session with investors.

This event was well attended not only by our angel investors but also our venture capital friends, such as East Ventures, MDI, Skystar Capital, Monks Hills, Venturra, Convergence, Prasetia Dwidarma and Patamar Capital. The event was concluded with lunch and networking session. 

The four startups who pitched were:

  • Mallness: An Online to Offline platform (O2O) enabling mall tenants (retailers) to increase their offline customer outreach. It allows retailers to engage with customers through location-specific deals and promotion. Using data analytics, it also provides customer behaviours data, leading to better sales. Additionally, Mallness aims to enhance visitors’ shopping experience by helping them to navigate available deals, providing app store directory with user reviews, and online product catalogues. 
  • Buahhatiku: A product retailer focusing on maternity and baby products for middle-lower customers. It offers good quality products at affordable prices, something that appears to be lacking in the current market. Their products include breast pumps, women underwear collection, halal baby diapers, etc. In addition to producing their own brands, Buahhatiku also sells products from various brands on its e-commerce site. 
  • DepeKu: A p2p lending platform focusing on property down payment fulfillment. It targets middle-lower borrowers who experience difficulties in securing capital for a down payment from conventional financial services. As DepeKu tracks borrowers’ historical installments, it helps them to build a solid historical financial record and increase their chance to secure a mortgage (i.e., KPR or KPA) from other financial institutions. 
  • Greenery: A Jakarta-based healthy food eatery and catering. Using only locally sourced organic ingredients, it serves a range of healthy bowls, wraps and beverages for middle-high affluent customers who are aware of their health and fitness. Greenery ensures that their products are free from artificial and dangerous ingredients and approved by a certified nutritionist onboard. It has opened its first outlet in Senopati, Jakarta.

Find photos from the event here.

UBS x ANGIN Women’s Spotlight: Metha Trisnawati: Cofounder of Sayurbox

Tell us about yourself.

I’m Metha Trisnawati, co-founder of Sayurbox, currently handling operations. People think I’m reserved, but I’m actually very curious. That’s why I took industrial engineering as my major; I learned about so many fields.

I graduated in Bandung, then worked for IBM and Unilever. After pursuing a master’s degree in the UK, I moved back and co-founded Sayurbox.

Did you know Amanda, one of your co-founders, from the beginning?

I met her through another co-founder, Rama, whom I bumped into at a conference. He was working on this project with Amanda and wondered if I was interested. Luckily, Amanda and I really clicked.

Sayurbox is pretty different from your university studies! How did family and friends react?

I‘m surrounded by people who are supportive of me and my decisions. My parents told me to be whatever I want to be; to find what makes me contented. After I tried tech and retail, I pursued a degree in technology entrepreneurship.

How do gender stereotypes in Asia affect women and their careers?

The stereotype of a woman being attached to a man is still prevalent, but – as women’s access to education increases – there are more options for them in entrepreneurship and the corporate sector.

Tech was dominated by men but now there are many opportunities. As more women receive higher education, they achieve greater things. Female entrepreneurs can also create employment for other women.

Sayurbox employs mothers who live near our warehouses, so it’s easier for them to care for their families. We also allow them to bring children to work.

Approximately what percentage of your workforce are women?

A good 70% at our warehouses. They know how to choose the right kind of fruits and vegetables.

What are Sayurbox’s milestones?

We started really small at Amanda’s house – our initial warehouse. Delivery was via GO-JEK and we only sold items through Instagram – it was so simple. To test the idea, we put out the Minimum Viable Product, selling just sixty a month. After the website, it started to take off.

We have built our own logistics now. Around 60%-70% of deliveries are drivers we have created a partnership with – they get extra income if they deliver for us.

Investment-wise, we closed a seed round last year in Jakarta, with investments from VCs in the U.S. and Indonesian angel investors, through ANGIN. We are currently trying to close a Series A investment.

Everything moves fast as a startup. Our immediate focus is to scale up operations, reach more cities, and for more farmers to join our network.

What’s your vision for Sayurbox? And why does it matter?

We want to become the leading platform that connects farmers and suppliers in Indonesia, enabling them to sell their products. Making high quality, fresh produce accessible to everyone – that’s our mission.

We see farmers and suppliers dealing with many middlemen. This is inefficient, as farmers don’t have direct market access and prices are being squeezed. They have little idea about market demand.

One farmer only knew how to grow low-value cassava and simple vegetables. Cassava is about 600 rupiah per kilogram – less than 10 cents; however, kale is enjoying great demand with few suppliers. Farmers growing kale would make 100 times more than by growing cassava. Kale is valued at around 60,000 rupiah per kilogram, but they are unaware. At our suggestion, the farmer switched to kale and made a lot more money.

What’s it like being a female entrepreneur in the primarily male agricultural space?

Whenever we meet farmers, they are very welcoming. They never see us as two women doing things beyond their capabilities – one of the many things we are grateful for.

Being in the field has been really exciting for me.

Who is one of your mentors?

Rama, our co-founder, has been extremely influential. He worked in Silicon Valley and here with GO-JEK, so he has experience and a well-developed network, which really helps.

What does wealth mean to you?

Wealth is something you use to make an impact if you can provide for yourself, then you can contribute to someone else and society. More than just dollar and cents, it’s about you and having the means to impact the world.

What makes you unique or sets you apart from the rest?

Definitely Sayurbox. Meeting Amanda was a random stroke of luck from the universe – we complemented each other from the beginning. Being a curious person is also a blessing, because I’m always excited and willing to learn.

Do you have any advice to share with fellow aspiring women entrepreneurs and leaders?

One of the most important qualities is having the courage to go after whatever you aspire to. There is a lot of stigma surrounding a woman’s image in society; the kind of expectations that seem completely archaic, but still prevail.

Once we reach a certain age, we are expected to marry and start a family. If you are clear about your goals, go after them and don’t fall for societal expectations about what other people think is good for you.

Amanda and I were very lucky to have great mentors. They helped us prepare pitches, talk to investors and sell our proposition to ‘new ears’. Find a good mentor – that would be my advice to younger female entrepreneurs.


 

UBS x ANGIN Women’s Spotlight is a special collaboration project between UBS Unique and ANGIN to celebrate strong Indonesian women who are exemplary leaders, unique changemakers, and role models. The project celebrates and reflects upon the individuals’ personal anecdote and professional journey and how they are challenging, reinventing and innovating their workplace in order to improve gender equality and be a force of change in their respective community and industry.

UBS x ANGIN Women’s Spotlight: Veronika Linardi: CEO of Qareer Group Asia

Tell us about yourself.

My name is Veronika Linardi and I’m the CEO of Qareer Group Asia.

What got you into entrepreneurship? When did the entrepreneur bug bite you?

I returned from America to help with my family’s manufacturing business. I didn’t enjoy it so much. However, my brothers were interested and succeeding in it. Hence, I felt a freedom to find another career.

I looked at work within multinational companies in Hong Kong and Singapore, but my parents really wanted me to be close by. I therefore joined an industrial conglomerate to do strategic planning in Jakarta. It was a great learning opportunity for me, giving me a helicopter view of diverse industries. Working for Charoen Pokphand, I was exposed to diverse fields, including chicken feed, shrimp farms and telecommunications. It was – such a variety! However, I felt I should pursue something related to my passion: people.

I decided to venture out on my own, leveraging my core competency: connecting good people with corporate organizations, a.k.a. headhunting.

My parents didn’t approve initially; like most Indonesian parents, they wanted me to settle down young. They suggested I help my brother with his new business. I forged on alone. I flourished! Now, my parents are very proud of me.

How did you find the courage to start a business as a young person?

I was lucky to have the family business to fall back on. I was also young and still living at home. Initially, there wasn’t a stable income, but as my reputation grew, satisfied clients gave me more business. It’s all about managing expectations; under-selling and over-delivering – so people trust me.

What does success mean to you?

I define success by knowing oneself and measuring up against my own benchmarks – not other people’s. Needs evolve over time, but we’re only in competition with ourselves. We should always be thankful and happy about how far we have come.

Success is to be grateful for what we have and yet, always, see ourselves as a work in progress. Success is to be bold, to expand beyond our boundaries and create our very own legacy.

Do you have any role models?

My parents.

My mother is a hard worker. When she was young, she had to overcame a lot of discrimination related to gender and race to become a Doctor. Then when I went to school in Singapore, she gave up her ambition and career to take care of us (her children). How Great a Mother’s Love is!

My dad was a self-learner. Unlike my mom who always stayed in school and received scholarships throughout her life, whereas my dad learnt everything on his own. My dad taught himself Mandarin and other Chinese dialects. His ever curious and persevering spirit propels me to continuously improve.

What are your passions?

I love helping people. Through headhunting, I am able to match jobs with people and their passions. It’s rewarding because I get a sense of achievement for recommending talent to flourish in the careers they love. My friends often tease me, calling me a matchmaker (playing cupid for both careers and love life), and I made a career out of it!

I also love food. Good food and great company always brings family and friends together!

Have you faced any obstacle or challenge because of your gender?

I grew up with two brothers who treated me like an equal, so I had to be creative and resourceful to get things done. I feel I’ve been raised in a way that considers men and women as complementary in many ways and have respective duties and responsibilities.

How is Indonesia in terms of gender progressivity in the workplace?

In Asia especially, there are expectations about women. In Indonesia, despite women being seen as primary caregivers in the family context, there are many women leaders heralding business organizations. I also belong to an entrepreneurial organization where women account for 40% of the membership. In other countries, there may not be a single female member.

You can still flourish in Indonesia because we have the right support network: our parents, in-laws — even nannies here are affordable compared to other countries. In addition, having had a female President really makes a difference.

As a woman in Indonesia, people tell you to start small. How did you dream big?

You have to start somewhere, but you must reverse engineer. Think baby steps on how you can grow. I started with Linardi Associates, my headhunting agency. Over time, my contact base grew. Satisfied clients became friends; some also became investors. Today, we connect millions of professionals to the careers of their dreams.

I believe that you are first and foremost accountable to yourself. There are responsibilities and priorities but you can always go back to your dream. Women who have children can still return to work and flourish in their careers.

Can you share some of the milestones that your company has achieved?

The first was establishing Qerja.com, which improves transparency in workplace and reduced the taboo of discussing salaries. From my headhunting days, I knew that many fresh graduates felt a sense of urgency to quickly secure their first job. However, many have little understanding of their strengths and ambition hence often felt dissatisfied because their expectation of first job is far away from the reality of their job.

Another milestone was when we launched Jobs.id, securing Series A funding from SB ISAT Fund. And very recently acquired Karir.com and secured our Series B funding from Emtek group.

Wealth can mean so many things: money, fame, knowledge…. What does it mean to you?

Money is important as a means of exchange to help us enjoy life, the conveniences money can buy as well as to utilize these resources as a means to further our end goals. Wealth means peace at heart and contentment. Some of my team members buy their families budget trips overseas, sharing what they have with their loved ones. I feel that having such purity in your heart is the basis of being wealthy.

Do you have any advice for young women who want to live their dreams?

Yes – follow your heart’s desires while you are young. Some things can wait, but I believe that at every stage of life, you can always choose to focus on your priorities, whatever they are.


 

UBS x ANGIN Women’s Spotlight is a special collaboration project between UBS Unique and ANGIN to celebrate strong Indonesian women who are exemplary leaders, unique changemakers, and role models. The project celebrates and reflects upon the individuals’ personal anecdote and professional journey and how they are challenging, reinventing and innovating their workplace in order to improve gender equality and be a force of change in their respective community and industry.

UBS x ANGIN Women’s Spotlight: Evy & Mulyati Gozali: Co-Founders of Sababay Winery

Tell us about your journeys.

Mulyati Gozali (Mother): I love Indonesia: it’s culturally rich and people are kind. For decades, I worked in a public company dealing with tire factories, petrochemicals and mining. I decided that I didn’t just want a pension; I wanted to reach more for people and at the same time to teach my daughter to be strong, meet challenges and turn the tables in her favor.

Evy Gozali (Daughter): I worked in a Kalimantan mining company and I didn’t like it! I was happy to move to Bali with mom and become an entrepreneur.

Why did you choose the wine industry?

MG: First, I considered property; however, I really care about helping others. Sometimes, I’d do a road trip from South Bali to East Bali to see what it offered. While rich in natural resources, farmers were poor because they didn’t have fair pricing. The middlemen bought their crops; no one would buy direct. Farmers would leave ripe fruit hanging as they couldn’t get a good price.

We conducted an extensive field analysis. Indonesia saw 10 million tourists in 2015 annually, half of them in Bali. They spent around USD 140 daily – IDR 32 trillion per year – but Bali’s national income was only IDR 4 trillion. Why? Bali imports commodities like fruit, beef, and rice. The money went straight overseas.

So I thought, okay, that’s a problem. Most Balinese live on the 90% of land that tourists never visit, where farmers should be planting the fruit instead of us importing it. There was no ‘bridge’ between rural farmers and their markets, so, I built one: Sababay. Now farmers come to our winery to make wine. In 2015, based on Bali tourism data, 21 million litres of wine are consumed annually, only 1% made locally. In 2017, it grew to 25%.

Why is it so necessary to create businesses in Bali? What is the situation in Indonesia?

MG: People in rural Bali have little money. Approximately 60% have only been educated to middle- and elementary school. High school leavers only earn min wage of 2,7 mio rupiah which is about IDR 27 million Rupiah (roughly USD 1,846) annually. Just 10% of Indonesians can afford decent education to get high-level jobs, like banking. Only now is the President introducing free education.

How is working with your daughter, compared to other staff?

MG: It’s the same. I gave my daughter the required education, and she studied just like the other staff.

How is working with your mother?

EG: I was given the opportunity to run the business as the CEO as I co-founded the business. I know I skipped many steps that people go through in this industry, so I have a lot to learn. I like working with her because it feels natural. We’re a business, yet we have a family culture. I understand her vision and mission. Her passion in agriculture potentials, I learn so much from her, we share the same values and she listens to me too.

What challenges and hurdles have you faced while starting your company?

MG: In Indonesia, the alcohol industry can be viewed negatively. I knew Bali was good for grapes and that I could help people through income from wine production. I called a French winemaker to work with our local team for transferring technology and presented to the government the grape potentials and how farmers can benefit from the partnership.

There is a kilo of grapes in a bottle of wine. After I presented to the government they said: “We have grapes?” “Yes”, I replied, then told them about the 2000 hectares of lands belong to grape growers and that if the grapes weren’t sold, they would become cow food and they remain underprivileged. It still took three years to get the license.

You had no previous wine experience; how did you acquire this knowledge?

MG: If you are focused and determined to help people, you do your research then support will come from people with the same passions. We learn and share ideas and knowledges. Soon, I was teaching farmers how to manage plantations and harvests. Bali has the right kinds of grapes, but not the right industry.

EG: I’m glad that we can inspire others. We have so many capable Indonesians here, just from my mom’s crazy idea. She’s perfect for this job: well-connected and with a great eye for details. That’s how we do it!

What challenges do you face in this industry? How can other women learn from these?

MG: The wine industry has been male-dominated, but times are changing. Here at Sababay, we are training a female winemaker, a local one. I don’t think there’s any form of discrimination. We have women hand in hand working as a family. We just all learn along the way.

EG: We should all work together. As a woman, I can do anything, yet people sometimes see us as purely maternal figures. Indonesian women are strong – see the way they carry themselves and work. Sometimes, we take the responsibility of three people: a mother, wife and businesswoman. We’re changing roles constantly, which makes us tough.

What does wealth mean to you?

MG: I believe that all money and assets are gifts from God. Knowledge is a great asset that you use by teaching others. I wanted to share my abilities with farmers so they could prosper too.

What are your goals in life moving forward?

MG: I want to help this generation to bring Indonesia’s potentials forward by improving life for everyone. We must give back to our country.

What’s it like to have a mother that is so accomplished, ambitious and successful?

EG: I’m very blessed and proud to have a mother like her, but there’s also pressure because the next generation is supposed to do better. She built this for her children, grandchildren and her country. You see family wine businesses that are 200-years-old. We want to continue the legacy and benefit more people around us.

Do you have any words of advice to inspire other Indonesians?

MG: Indonesia has so much potential; the younger generation should tap into it. Bali is a really easy place to showcase products to tourists: local leaves and trees can be used for cosmetics, for example. People just need ideas, passions and integrity.

What would be your advice to other mother-daughter teams?

MG: Do not compete, because you and the next generation are different. You already have the experience, so share your knowledge and don’t expect younger people to know everything from the start.


 

UBS x ANGIN Women’s Spotlight is a special collaboration project between UBS Unique and ANGIN to celebrate strong Indonesian women who are exemplary leaders, unique changemakers, and role models. The project celebrates and reflects upon the individuals’ personal anecdote and professional journey and how they are challenging, reinventing and innovating their workplace in order to improve gender equality and be a force of change in their respective community and industry.

UBS x ANGIN Women’s Spotlight: Michelle Tjokrosaputro: CEO of PT. Efrata Retailindo & Founder of Bateeq

Tell us about yourself and how you started in business.

My name is Michelle Tjokrosaputro and I’m the CEO of PT. Efrata Retailindo, as well as Founder of the fashion line Bateeq.

In 2004, there was a big split in the family business and my father was handed the textile manufacturing business. At that time, I didn’t feel ready to join.

Unfortunately my father suffered multiple strokes. The doctor advised him to retire but our company was still recovering from the 1990s financial crisis. My father knew that without him the company would fold. So he asked me to help and I agreed.

How did you turn the business around? What challenges did you face?

In 2005, my father became paralyzed. The company had just laid off around 1,000 people due to its precarious financial situation and there was a strike. The factory descended into chaos.

I was lost. I majored in Business and Communications and didn’t know anything about textiles or running a factory. I told my parents, “I don’t know if I can make this work, maybe the factory will close. But I promise you one thing: I will fight to the end.”

Previously my father had run the factory almost single- handedly – he called all the shots. But I knew that I had to do it differently; after all, I didn’t have his qualifications and experience. I told my directors, “I don’t have all the answers but I’m here with you. With your experience, wisdom and knowledge, we will come through this together.” This collaborative approach helped us to turn the corner.

What does success mean to you?

My goal is to grow the company, so it has to be profitable. Statistics such as absolute sales and staff strength don’t overly concern me. What matters more is my employees’ wellbeing. Do they feel that they are being taken care of? Do they have the means to send their kids to school? I’m happy when my shareholders, customers and employees are happy.

How do you see the role you play in educating and nurturing future female business leaders and entrepreneurs?

Every year, I run leadership classes for about 100 employees – both women and men – to develop their professional and personal growth.

For the women specifically, I want to empower them to overcome societal expectations that make them feel guilty all the time. When women are at home, they feel guilty for missing work, and vice versa. This constant feeling of inadequacy erodes their confidence, and subsequently when women are paid less, they think that they deserve it.

To help my female employees cope better, I try to talk to them individually, not as a teacher or employer, but as a supportive friend.

Sometimes I try to help in other ways. Many of my workers are not financially savvy and make decisions they regret. So I give them simple money management advice; I bring in banks to educate them and to improve their financial literacy. This helps them to better manage their money.

Are there times when you felt that being a woman has helped you to overcome challenges in life or work?

It helps to be good at multi-tasking, and also having a woman’s compassion. I think it’s important to be able to empathize with people and to show that you genuinely care about them.

Are there any glass ceilings that exist in your industry for women leaders?

I don’t really feel that in my factory or in Indonesia; maybe it’s a different story elsewhere. For example, when I go to Japan or China, almost all the people I meet in leadership roles are men.

Then again, I just came back from a conference in Kenya, held by the International Textile Manufacturers Federation. I was elected to be the first and only woman on the board in its 114- year history, and the first Indonesian as well. So even when you think glass ceilings exist, it’s possible to break through them.

How do you juggle your personal and professional life?

Thankfully, I have a really supportive husband who encourages me to pursue my goals, but who also reminds me not to lose track of what’s truly important to me in life.

What’s your recipe for success?

You need to have the wisdom to make the right decision for yourself. It’s not just about profit or money; sometimes it’s a question of what’s in line with your values. For example, if I open more stores, I might be more successful financially, but I’d spend more time away from my children.

It’s about taking a holistic approach to your priorities in life. You should have strong values that anchor the decisions you make and guide the steps you take, going forward.

What would be your advice to aspiring women entrepreneurs?

Know who you are, and what’s important to you. Then put in the effort to make it work.

Personally, I’m more focused on my work so I know I cannot be a stay-at-home mother, as much as I love my children.

To spend time with them, I fly back and forth a lot. I’m probably not as successful as other people who devote themselves entirely to work. But I don’t mind. The moments that I spend with my kids are precious to me, and they make everything worthwhile.


 

UBS x ANGIN Women’s Spotlight is a special collaboration project between UBS Unique and ANGIN to celebrate strong Indonesian women who are exemplary leaders, unique changemakers, and role models. The project celebrates and reflects upon the individuals’ personal anecdote and professional journey and how they are challenging, reinventing and innovating their workplace in order to improve gender equality and be a force of change in their respective community and industry.

[RECAP] ANGIN Pitch Luncheon November 2018

November 28, 2018: ANGIN had the opportunity to once again host its Monthly Pitch Lunch, which was held to showcase four up-and-coming startups – Shipmall, Shox, Coverwatch, and EmpatKali – to ANGIN’s angel investors, as well as several venture capital firms and other ecosystem players.

A short recap of the startups:

  1. Shipmall is an O2O platform that uses affiliate marketing to promote merchant’s products to customers. With the Shipmall affiliate program, partners can help merchants to sell their products.  Merchants will be able to sell their products more effectively and ultimately receive an increased number of sales. The customer will feel comfortable buying products in Shipmall because it is the original and best possible price on the market and most importantly is based on recommendations from friends, family, and influencers. Shipmall’s partner will get commission on every transaction that happens through their referral. Other than that, they will be trained and mentored to be a professional affiliate partner.
  2. Shox is a solution that uses computer vision artificial intelligence, where users can take a screenshot of a product in order to get the look. Users can search all retailers and brands on social media by taking a screenshot of the item. After the screenshot, the user taps on instant-notification sent by Shox, in 3 seconds our CV AI engine finds the items that are in the screenshot and gives the user the online address of where to buy them. Think about a mix of Shazam and Skyscanner model for the fashion retail industry.
  3. Coverwatch is a SaaS solution for insurance claims management while helping insurers, hospitals and TPAs to digitise the entire claims journey from patient registration to financial reconciliation. This enables Coverwatch to harness the only real-time health data in SEA, to become the “Google Analytics” for Health. By using Coverwatch the cost to administer a policy and claim will be reduced by 80% and Fraud can be reduced to <1%.
  4. Empatkali is a P2P lending services that hopes to address Indonesians lack of available credit with their zero interest based model. It delivers a fast and reliable instalment solution – interest free using a mobile platform.  Fashion retailers can get the sale now without having to collect money later. EmpatKali pays retailers the full amount of the purchase, shouldering the risk of default, while  allowing customers to receive their purchase instantly and spread the total cost over four repayments. There is no upfront membership or regular account fees.

Each startup had 7 minutes to pitch to investors, and received 5 minutes of Q&A and feedback. Afterwards, attendees had a chance to network and mingle with each other over a delicious lunch served by Burgreens. ANGIN is happy to have seen such a large turnout of investors attend our flagship event and we are excited for more to come.