Tag: female

Retno Dewati: Southeast Asia Regional Manager of Fenox Venture Capital

Posted on | by David Soukhasing | 2 Comments on Retno Dewati: Southeast Asia Regional Manager of Fenox Venture Capital

Tell us about yourself.

My name is Retno Dewati and I’m currently the Southeast Asia regional manager of Fenox Venture Capital, a global venture capital firm headquartered in Silicon Valley. We are managing 1.5 billion dollars Asset Under Management  and we have eight offices globally, Silicon Valley, Japan, Jakarta, South Korea, Taiwan, China, Bangladesh, Middle East and Eastern Europe. I’m responsible for the investment deal sourcing and business development for Southeast Asia.

Fenox was established in 2011 and so far we’ve already invested in over 110 companies across the globe. In Southeast Asia we have invested in over 35 companies. And I’m not only investing directly from Fenox, but also working together with my LP from Japan – Infocom Corporation. We are running another program called GnB Accelerator, which invests in pre-seed startups. Currently we’re running the fourth batch. So yeah, the journey has been interesting so far and I’m really excited to be working in this industry.

How did you get started in the venture capital industry?

Before I joined Fenox, I worked in a US-Indonesia Bilateral Organization. It’s a nonprofit organization focused on strengthening US-Indonesia relations. I worked there for nine months but quickly realized it wasn’t my passion. Later on, I found out that the startup ecosystem in Indonesia is growing, and a lot of foreign venture capital, a lot of funds are trying to invest in Indonesia. So I tried finding opportunities, how I could truly contribute or get involved in this growing ecosystem. Fenox happened to be looking for investment analysts, so I applied and got the position.

To be honest, on the first day I joined the company, they gave me some financial projections and reports of a startup. And I was like, what?! (laughs) Seriously, I didn’t know what it was. My investment manager asked me, “What do these projections mean? Do you think that this financial projection makes sense?” And I told him that my background is international relations, that I learned nothing about finance or accounting, but that I would challenge myself to learn. And I thought to myself, “I think I can do this.”

So yeah, my first week at Fenox was filled with very intensive training. They showed me how to read the financial projection, how to read a financial report and how to analyze the business of the startups. I found it to be extremely interesting. At the same time, our government was also trying to focus on the digital economy. So I was thinking, why not stay in this industry so that I can contribute more?

I know that this industry is male-dominated, but it doesn’t mean that females cannot stand out. So yeah. I am staying in the company, doing a lot of research for the startup ecosystem, for the market, and how startups do business. I’m so happy that I’ve stayed with Fenox. I built my career from scratch, joining in November 2015 before I graduated as an analyst. Later on in November 2016, a month after I graduated, I became a senior investment analyst. Most recently, in March 2017, I was promoted to Southeast Asia regional manager. What I’m trying to say here is that age and gender don’t matter at all. All that matters is if you have the passion and you challenge yourself, if you work on it, you’ll definitely prove to your company and to the whole ecosystem that you as a woman can stand out. Even in this male-dominated industry.

What kind of work did you have to put in to get to where you are?

When I first started, I was focused on deal sourcing, due diligence, and the LP report. So I gave some good deals to my investment committee and my LPs. I also challenged myself and told my boss that I think if I’m only doing this kind of thing – investment reports – I won’t go anywhere. I know that being a good investment manager is important, but I think being the face of the company is also way more important if you want to make the name of the company bigger. Investing in good startups isn’t enough, so we have to go out, you have to speak and then you have to be more engaged with the ecosystem, with the startup. So yeah, I gave a lot of good like investment recommendations.

I also manage the operations for the Southeast Asian office. Back then my boss was actually the regional manager before me. He left the company to go back to Japan and at that time my boss thought I was the right person to replace the position instead of hiring a senior-level person. And to be honest, when they promoted me to be the regional manager, I was also surprised. I was thinking, “Will I really be able to manage this responsibility?” Like dude, I was 23 years old! I knew that it wasn’t going to be easy because I’d be responsible for the whole Southeast Asia. I’d have to fly to other countries looking for deals, speaking at tech events.

But I just told myself, okay, I think I can do it if they believe I can do, and if I believe I can do it. And I did. So now I spend about 70 percent of my time for business development rather than for investment. Because for investment I’ve been there done that. So now I give it to my analysts and associates, and now my focus is become the face of the company, doing everything from marketing, business development, networking, finding partnerships with any stakeholders in the startup ecosystem, looking for potential LPs, and working with both the government and the private sector together to grow this ecosystem.

What’s your favorite part of the job?

Traveling (laughs). So yeah, as I mentioned that I spend 70 percent of my time for business development and marketing. So I travel quite frequently throughout the whole region and to the US, because Fenox’s headquarters is in the US. So I go to California two or three times a year and then report to my boss, to my investment committee, to the LPS. Aside from that, I also travel quite often within Southeast Asia, participating as a judge for startup competitions, being a speaker for tech conferences, or any other kind of public engagement opportunities where I can support and contribute to the startup ecosystem.

It can be very tiring, but when you meet all the startup enthusiasts or other VCs and how they are really excited and they’re really believe in this market, in this landscape, it gives you more energy. By the end of the day you forget about all those tiring times. Traveling, meeting new people, and networking with more senior-level people are the most exciting parts of my job. And especially since I met a lot of startups, it’s also a learning process for me. I learned a lot of practical business skills from different startups. I learned how every founder has their own different strategy in executing the business and how they are trying to disrupt or be the winner in the market.

Have you ever faced any challenges throughout your career trajectory? If so, how did you get over those challenges?

There are two things: age and gender. It’s an uphill battle. I’m young and I’m a woman. When I join any board of director meetings of the startups, or in any kind of very important meetings, I’m often the only woman there. And I’m the youngest of all. Sometimes all of the parties attending the meetings are senior-level men. Or entrepreneurs with five to 10 years of experience. Sometimes we cannot deny that they might underestimate us because we are young and we are women. But I don’t care about that. Again, that’s my principal – I think that age and gender don’t matter.

The first time I entered one of those meetings, I was a bit nervous. But then I realized that if you can deliver, then people won’t underestimate you. They won’t see how young you are. They won’t care if you’re a man or a woman. It’s just a matter of how you can be. You can speak out. Before every board meeting, I always prepare. If it’s a portfolio board meeting, I always try to understand what are their challenges. And then during the meeting, I always try to ask a lot of questions, try to show them that yes, I’m young, but I can be as critical as you are. I can be sharp, I can point out something that’s wrong in the company’s business strategy or structure. And then at the end of the day, people will think, yeah, age and gender don’t matter. I think that even though you already have potential, you need to show that your potential people will respect you and that’s how you actually can tackle all the challenges.

How is the VC industry in Indonesia in terms of gender composition?

It’s still a male-dominated industry. Even for analysts. If you see the ecosystem, most of the analysts and people working in VCs are still men. I’m actually also a bit confused as to why. Because the opportunity is open for everyone. I would really encourage women out there to take part in this industry. You are helping the country to grow the digital economy while helping startups doing business. I see more and more women now are getting interested in working in the VC industry. I would like to encourage them to challenge themselves so they can eventually be in top management in this male-dominated industry.

What is your view on the startup ecosystem from the gender point of view?

I think even the entrepreneurial DNA itself in Indonesia is still a bit low. Most people prefer to get a job in a big corporation instead of becoming an entrepreneur, because being an entrepreneur is not easy. It’s really hard to build a startup. You have to bootstrap first to get traction before you can come to the VC and pitch to them for investment. Right now, there are a lot of VCs that are trying to empower women by having specific funds set for them.. It’s a very good initiative and I really appreciate that kind of effort so that we can encourage more female to be a startup founder.

Being an entrepreneur is a challenge, but that now is a good chance for any females who are thinking of building their own startup. And again, even though you are a female, it doesn’t mean that you will get less funding compared to a male entrepreneur. In Silicon Valley, there are many female entrepreneurs building startups. And some even succeeded in building unicorns. And I believe that Indonesian women can also do that.

How long do you think it is until Indonesia has a unicorn with a female founder?

Realistically maybe in the next few years. But I would really hope that within five years, we can have a new unicorn with female founders. And if that happens, I would be really happy and I will be really proud to be part of this ecosystem and maybe I can be their next. investor. But right now I also already in some startup that actually the founder and the cofounder itself is also women. So for example, Hijup is actually one of my portfolio companies. And I also just invested in Travelio.

How do we get more women to become founders? Especially women who are not necessarily based in Jakarta?

It should be a joint effort. We should involve all the stakeholders from the VC, which is, will be the one that going to inject capital into the startups, any other private sector like corporation who might start interested with the startups and then the government, the policy stakeholder. I think we should work hand in hand to encourage them that they have the opportunity.  I am happy that even now, some VCs have fund dedicated for women founders.

I think it’s a matter of creating more programs from the VC side. It’s a good thing to have a dedicated fund for women founders. This could encourage more women to start their own ventures to build their startups. I also think the government should create more associate services and programs. Even if the government cannot support in terms of capital, they can at least support in terms of creating a better policy environment for startups and female founders.

What are the biggest challenges that Indonesia ecosystem faces today?

I think the biggest challenge for Indonesia is the awareness of the technology itself. If you’re talking about startups, it’s all about the business leveraging the technology in an innovative way. But the people still might not be aware about how to use it.

The second challenge is the ecosystem’s own maturity. We need a more mature ecosystem right now. Again, I would like to emphasize here that we need the help from the government. If you see Singapore and Malaysia, the government itself is more mature in supporting the startup ecosystem through policy. We really need that.

For example, the fintechs startups still face many challenges in terms of the license and regulations. So I think we really need to sit together with all the stakeholders, and with the government to make sure that these startups can work properly, that they won’t have any trouble running the startup just because of regulations. The biggest challenge right now is about the regulations. It’s tough, but I think our government is getting there. So I hope in the next year there won’t be any issue with regulations anymore. We don’t want to hear any startup fintech forced to shut down because they do not meet the government regulation.

What’s your long term game? Where do you want to be?

Of course, I want to have my own VC. That’s my long term plan. I’ve been learning how to close a deal with the startups, how to invest in startups, learning how to maintain relationships with LPs. Now I’m working together with my boss to fundraise and set up a new fund for Fenox VC. My long term plan is to have my own VC. Or at least, become a partner in a VC before 30. That’s my biggest aspiration so far. I am 24 now, and I am sure as long as I am working hard, I can achieve that.

Do you have any role models?

My role model is Elon Musk. I really like him to be honest. In my perspective, he is a perfect combination between an innovator, a visionary and a capitalist at the same time.  He build ventures not only to gain profit, but also to help people get a better life.

Do you have any advice for other young women looking to enter the VC or startup industry?

My advice would be, just challenge yourself because if you think that you cannot do it, then you won’t do it.. Work on your passion. It doesn’t matter if your background has nothing to do with finance or business. Everything can be learned. Don’t worry about that. You can learn, you can ask a lot of people who already have an expertise in this industry. If you have a passion, work on it. Age or gender, they don’t matter at all. The most important thing is actually your mindset.

I always say that sky’s not the limit here. The limit is your mindset. If you can do it, you can do it. So I would encourage more people – more young women – to work together and help our government, our country, to be the leading digital economy in this region. By joining a VC, it means you are going to help startups grow their business. The more startups we have, the bigger chance to achieve our digital economy growth. If I can be a regional manager at 23, you can also do the same thing. You can achieve more than I have achieved so far. You can even be a partner at the age of 24, 25. Who knows? It’s just a matter of challenging yourself and doing everything beyond your limit.

Laurentia Melinda: ANGIN Angel & Head of Business Development at NamWest

Posted on | by David Soukhasing | Leave a Comment on Laurentia Melinda: ANGIN Angel & Head of Business Development at NamWest

Tell us a bit about yourself.

My name is Laurentia Melinda and I am in charge of business development at my company, NamWest. I am also a recent ANGIN angel.

So I started out majoring in communications; at first I didn’t really look into the agriculture industry. I was thinking more on the lines of banking and consulting. But once I came back to Indonesia, I noticed how many issues there really are, especially in the fields and with farmers. They’re the ones who are supposed to have a better quality of living than those of us living in the city because they are the ones who produce everything. Things we cannot live without, things that our are staples, like rice. It’s all their work, you know. Even right now, if you asked me to plant something like rice, I can’t do that. It takes real skill.

These farmers should be helped by us in the city, but they have no connections to urbanites. Their lack of a network means that they are inherently out of the picture – out of sight and out of mind – even when they play such an important role. We should really appreciate them more – their hard work, their skill, and the role they play in our society.

Why did you join ANGIN?

I joined ANGIN because I am a representative of my company and I wanted to get more in touch with the agri-startups in Indonesia. For example, there is a boom in agritech and I want to create partnerships and possibly invest in those kinds of startups. We are currently partnering with a few startups right now and we want to do more mentorship for them, since they may be relatively new on the agriculture business side. Maybe my company can contribute to their development.

I’m excited by how ANGIN is so connected with a wide variety of startups, especially on the agriculture side. ANGIN has a lot of portfolios and connections that could help startups be exposed to other companies. Maybe we can also get exposed to other fields other than agriculture for diversification.

Agriculture is oftentimes seen as a more traditional industry. What about it makes you, a young urbanite, become so excited about agriculture in Indonesia?

I think the new generation in Indonesia is starting to shift to a more metropolitan, urban lifestyle. All the farmers in Indonesia are starting to age or have already aged quite significantly, whereas their children and grandchildren are rarely carrying out the same jobs as they are. These farmers are seeing a shift away from what they hold so dearly to. So, I think in the long run we clearly need more farmers, even though there are bound to be technological breakthroughs in the field of agriculture like vertical farming and smart farming. At the same time, there should be a we need to continue the traditional kind of farming that we all know for the sustainability of our food and the future of our welfare.

It’s important to live the life of an outsider to gain perspective and insight into what life is really like for different kinds of people. The farmers are all outliers and outsiders to us urbanites because they don’t have the kinds of privileges that we do. They live extremely modestly, they eat very modestly. Sometimes they don’t even wear shoes, sandals or slippers. They never wear shirts that are ironed. And despite this, they are confident in who they are.

How is it being a young woman in the agriculture space, which is predominantly male?

Yeah, when I first stepped into the field it was difficult. It was a major culture shock. When we are living in the city, we are living an extremely superficial life – and a very good life, because we can get all the things that we want with such ease. Things such as air conditioning are regarded to us as a given, but it’s never been a privilege on the field or in a village. Right now, female status in the field is very rare, and the sheer number of women working on the field is also very little. But despite these numbers, we females are capable of working in agriculture.

Even now, people look at me weirdly because I am female. For instance, I was the only female attending a farmers’ meeting; even my own team is mostly male. The men basically just kept staring at me and they didn’t want to talk to me at all. Honestly at first I didn’t know what to say to them either. So instead, I conducted more interpersonal and in-depth talks. These helped a lot. I basically used that ‘nurturing’ quality we all possess as women to understand the farmers better.

How do you get past that initial bias that people might have against females doing agricultural work?

I think right now I’m more confident in the field, because my attitude towards it all is, “Oh I’m female. So what? So whatever!” I’ve feel extremely comfortable and carefree in my gender because I want to make sure everyone knows that as females we can still be on the field, getting dirty. We don’t always have to wear nice clothes with our hair done, looking all tidy. It’s a lot about being down to earth and in touch with nature, which is something most people in the city never get to be.

Has there ever been a moment on the field that really validated the fact that this is your life path, that working in agriculture is what you want to do?

There was a moment when I was in the fields. We all had to take our shoes off and replace them with special boots. It was very tiring to get the plantation done. Even picking up the harvest is challenging – it is overall an extremely tough job. I had no idea it would be so hard. To put it simply, it was all just very hot, very humid, and very dirty. But it was really touching how the farmers were living such modest lives. They were very low-key, and yet they were still eager to do their underappreciated and highly tedious work. They are literally the epitome of hard work; they wake up extremely early, go to the farm, work the fields, and repeat this every single day.

What’s more, during Lebaran the farmers don’t even take a break. I know this because while I was on break, my WhatsApp group with the farmers was still extremely active. They would mention that they were watering the plants, or that they were planting new crops while the rest of the country was on vacation. Lebaran is literally their only break all year, and yet they choose to work because they were afraid of turning their back on their crops. That’s real dedication.

Do you have any role models in the agriculture industry?

I think, Siti Mudaya and Ibu Susi are big role models for me ecause they’re females and they’re extremely dominant in their fields. They’re both part of male-dominated industries, but they remain humble about how far they’ve gone and how much they’ve achieved. Another inspiring person is Ibu Noni from Blue Bird Group, who is also one of ANGIN’s angels. Indonesia is currently developing rapidly, and sometimes it seems like the older role models are fading away with time. But women like her innovate and manage to integrate themselves into the ever-changing world. An example of this is how Blue Bird merged with GO-JEK to create a taxi platform on the transportation application. This is fascinating to me, and I am constantly learning from them.

What advice do you have for other women like yourself who would like to join the agriculture space? The ones who are ready to get their hands dirty and get into the fields?

I guess the first thing I would advise these women is to not be shocked when you notice that discrimination still exists in this industry. And in terms of things that are more physical in nature, be ready to get into the soil and make sure you visit the fields. Getting your hands dirty is very important because that’s the best way you will be able to manage and control the projects you are working on. In terms of expectations, let go of the idea that working on the field will be anything like working in the city. You definitely won’t have an office life.

You’re young, you’re talented, you’re female, and you’re a part of this new generation of people who are really taking charge — people who are becoming angel investors. What message do you have for other young women like yourself who want to take on leadership roles?

I think more females should have a social impact and make a bigger difference by giving back to society. And especially in the agricultural industry. For me, it’s all about giving back. It is intrinsically very fulfilling. So, my message to other girls is that you should dream big, and as a female don’t fall into the stereotype of having a housewife life. Make sure you start working towards your goals early.

[RECAP] Teja Ventures x ANGIN – Gender Lens Investing: The Largest Arbitrage Opportunity Across Asia

Posted on | by David Soukhasing | Leave a Comment on [RECAP] Teja Ventures x ANGIN – Gender Lens Investing: The Largest Arbitrage Opportunity Across Asia

Freeware Spaces was packed with startup ecosystem players on Tuesday, August 7th, mingling over dinner and excited to learn about a burgeoning topic: gender lens investing. One of ANGIN’s very own angels, Virginia Tan, the founder of Teja Ventures, spoke on the fine details of gender lens investment and why investors in China are blazing the way forward on this risk-mitigation, profit-friendly investment thesis. Joining her were accomplished speakers from the startup and VC space: Melina Subastian of Alpha JWC Ventures, Dea Surjadi of Golden Gate Ventures, and Florian Holm, former co-CEO of Lazada Indonesia.

Here are a few key takeaways from the event:

  1. Gender Lens Investment doesn’t just mean investing in female founders: You can invest in a male founder using gender lens as well. In fact, the entire founding team could be male. They just have to understand and effectively capture female users.
  2. Industries with largely women consumers are highly lucrative: And that doesn’t just mean period apps and baby diapers. Fintech and lending are words that people don’t necessarily associate with gender, but makes sense to view under a gender lens. After all, women and men borrow for very different reasons – women usually to provide for their families and increase the well-being of their communities. And because of this and other factors, repayment rates are higher amongst female borrowers. This boils down to risk management, plain and simple. Are most of your borrowers male? That becomes a risk. Female? You might have a higher chance of survival as a lender.
  3. The Chinese have gender lens investment down to an art: But funnily enough, “gender lens investment” is not a concept in China. Why? The Chinese are highly pragmatic and see business as business. If women-led businesses are less risky, if women-targeted industries are more lucrative, then money will naturally flow to these. It is already understood that, for instance, new mothers are some of the biggest spenders, and that women tend to spend heavily on education, for instance. That’s why edtech is hot in China. They just get it.
  4. The Indonesian market may be early, which means now is the time: Gender lens investment is a relatively new concept in many countries, Indonesia being no exception. While others are not looking, it is the perfect time now to jump in and start investing in industries and startups previously unconsidered or overlooked.

Both ANGIN and Teja Ventures would like to thank every single person for coming to our event. We are excited to host more events like these for our network, to start dialogues, and to encourage further mingling and connections to be made. Stay tuned for our next event!

About Teja Ventures:

Teja Ventures is the first venture capital fund committed to investing with a gender lens across Asia. It will focus on investing in companies in China and South East Asia, leveraging on synergies between the two geographies. In addition to objective investment criteria, the gender lens it employs targets businesses which are either women-led, focus on women consumer-led markets, or which create positive impact on women in the wider ecosystem. The fund will focus on investment opportunities in the financial inclusion / fintech, consumption, edtech and content economy verticals.

Mila Alfitri – Co-Founder of Generation Girl & Engineer at GO-JEK

Posted on | by David Soukhasing | 1 Comment on Mila Alfitri – Co-Founder of Generation Girl & Engineer at GO-JEK

Tell us a bit about yourself.

My name is Mila Alfitri and I am an engineer at GO-JEK. It’s a bit of a long story, but I originally wanted to go the fine arts route; I’ve always been passionate about art and I’ve actually studied a bit of oil painting back in my college years. But after taking those classes, I realized that I didn’t really like it to the point that I could make it into a career. So then I ventured into information systems which I studied for my bachelor’s. Afterwards, I learned a bit about web development which is basically computer science but for programming websites. I noticed that I liked the graphics of websites and how some websites are so beautiful and animated that I really wanted to learn how to create them. That’s how I actually mixed my artistic passion with technology: by learning web development. I did this on my own and on the side. I never really had formal training for it. It’s great to be here at GO-JEK where people actually want to teach me things and I can basically do what I’m passionate about.

I’m curious – how did you actually go about self-teaching yourself? What resources were available to you?

There was this one day when I was actually at the bookstore and I saw a really beautiful book about HTML and CSS. And I opened it and it was beautifully written. The graphics were really nice to follow through. I bought it and just learned through it step by step. So that’s how I learned. Learning online was relatively easy as well. I don’t think you necessarily have to be a computer science major to actually be in this field. Lots of internet courses are out there. I didn’t really have mentors; maybe some people mentored me on tips and tricks. But the fire was lit up from within. You know, from your own passion and from your own willingness to learn as well.

You’re also at GO-JEK, one of the biggest tech companies in Indonesia. An issue that we do notice around the world is that there are not so many women in large tech companies. Can you comment on how female representation is in your eyes?

One of the biggest challenges is to get girls to be interested in the field of technology – at least in this part of the world. But at GO-JEK we try to diversify our employees and engineers. We have a lot of these courses.

Personally, I am working on a project called Generation Girl with my colleagues Nadine and Crystal, as well as other folks from outside GO-JEK such as Janice, Josephine, and Fadri. This is one of the ways we can actually empower girls to pursue  technology. Because most of the time girls don’t know what exactly a software engineer does. And you know, just getting them to the right confidence level by telling them they can do this besides becoming doctors, business people, accountants, etc.

This project is basically a community for introducing technology to young girls from ages 12 to 16. We do this by creating tech bootcamps, teaching them how to do mobile development, web development and other STEM projects that we have in mind. Our Winter Club is one week long (December 17-21), and our Summer Club is an 8-week long program. It will be taught by high school and university students who have prior computer science experience.

Why is this kind of project needed? What’s the reason behind starting it?

You know whenever I go to meetups, or at my previous company, I don’t see a lot of girls. It’s kind of bothersome. It’s not that the company doesn’t want to hire girls, either. It’s simply because we can’t get girls interested in this field. One compelling reason why we want to get girls interested is because they don’t realize that this is actually one of those fields that allows you to balance between being a mother at home and having a career. If you have a family, you have obligations later on. By gaining web development skills, you don’t have to drop your career just because you have to take care of your family at home. You can work remotely. And I noticed that a lot of software companies allow this. It’s basically a win-win for everyone. I’ve seen a lot of women that had to drop their career because they did not have this privilege. And I think that’s unfortunate because you can do both. Girls can do both.

Do you see any other trends in the technology industry trying to empower girls as well?

Yeah, definitely. If you’re talking globally, in the States I was part of a Women who Code chapter for my city, Portland, Oregon. That was really good – I’m actually trying to form a chapter here in Indonesia as well. But that’s still in progress. There are other communities as well. But I don’t know if they’re doing boot camps as well so we’re probably the first  girl empowered organization that organizes bootcamps just for girls.

What intrinsically motivates you to take action on this issue?

I think what really moved me were very relatable life encounters with my family. There were a lot of times when we had family gatherings where someone asked, “So how’s your job?” and then someone would reply, “Oh, I resigned because I just had another baby.” So I’d be like,”What? You shouldn’t!” I mean, you can take maternity leave, but then they’ll have these excuses. I feel like a lot of these excuses are because there is a hindrance. I know there’s some sort of hindrance. Something, I don’t know what.

I read a lot of books on women’s empowerment as well. A lot of the time, girls just don’t have sufficient education or good mentors. In some parts of the world, it’s not even discussed that girls have to go to school. There are a lot of inspirational people as well, like Malala. I read her book, I cried. She’s really inspirational and I think she’s probably one of my role models.

Have you ever felt any challenges in work or in life because you’re a woman?

Thankfully, no. I think so far I’m blessed enough to not have to encounter that kind of situation. Actually, it’s on the contrary, you know. Most of the time when I’m around guys in a predominantly-male work environment, they tend to be more supportive. They’re like, “You should be in this project,” or like,”You should be in this role.” It’s never like, “You’re a girl, you’re not meant to do this.” I’ve never encountered that, thankfully. Hopefully not ever. I think so far people have been really open-minded, especially in this startup scene.

How about challenges in the startup scene?

Since I’ve worked in both corporations and startups, I think one big difference is that startups are just so fast-paced. You don’t really have a breather in terms of developing yourself. But I think if you really want to grow in your 20s, it’s also good to be in a startup. If you compare three years at a corporation versus one year at a startup, you learn so much faster at the startup. I also noticed that in startups, instead of taking on one role, you’re expected to take on multiple roles. Sometimes it works for some people and sometimes it doesn’t.

How do you intrinsically motivate yourself when you’re feeling challenged or stressed? When people doubt you?

I just brush it off. The only person that can say that you can’t do something is someone who knows your capability, and that person is yourself. I think there is one encounter that I’ve had in my life in which some people didn’t believe in me. It’s not worth your time to actually think about that. I think it’s more worth your time to actually prove them wrong. By developing yourself and reaching out to people to learn more, and taking that extra weekend off just to work a little bit more. It doesn’t have to be office-related. It can be personal projects. Like Generation Girl for me. It’s outside of work, but it’s definitely giving me a lot of experiences and technical skills.

If you could give your younger self a piece of advice, what would it be?

Just be yourself. Do whatever you need to do to actually improve yourself day-by-day. I think I would just tell myself that it’s OK to do things that I want to do. It doesn’t matter where the journey starts off. What matters is the process of getting there.

You mentioned before that you had a background in fine arts. Do you find yourself drawing from that same passion and creativity in your everyday work? If so, how?

I’m actually going to paint after work tonight. After being in technology, it’s not like I grew disinterested from my true hobby, which is painting and drawing. I try to do it every now and then, even after work to de-stress. I think developing websites is kind of like making art as well, because you do deal with graphics and with sizes and how to make it work on different operating systems. So it’s related as well.

What is one piece of advice you would give to girls all over the world?

Just be your true self. If you don’t like things the way they are now, make an effort to change it. And just know that if you do things in a way you’re passionate about, it will go great, it will go bigger. Things won’t go big if you’re half-hearted on something. So if you’re half-hearted on something right now, just switch and do what you love.

Maria Ivena Amanda – Chief of Human Resources at Design for Dream

Posted on | by David Soukhasing | 1 Comment on Maria Ivena Amanda – Chief of Human Resources at Design for Dream

Tell us a bit about yourself.

My name is Maria Ivena Amanda, but you can call me Vena. Currently I’m working at a startup called Design for Dream, which aims to empower members of the disabled community through technology and partnerships. I am in charge of the human resources department, managing all of our workforce so that we can work more efficiently and building up a stronger team.

I grew up in a Javanese family, and you know, the stigma towards a family with disabled children is quite strong. There are a lot of people who can’t really accept that their children are disabled, so they tend to hide their children. The worst I’ve heard is that there are people who hit their disabled children in their homes. They’re caged away. It’s because they tend to feel  shame from society, since according to traditional views we are considered cursed or diseased. I’ve been mocked as a child because I was different. So it’s quite hard to socialize, especially with people who have that mindset.

My parents sent me to an inclusive school because they didn’t want me to feel depressed. I came back from Pekan Olahraga Pelajar Disabel Nasional  (National Sports Week for the Disabled) with a gold medal. And that’s the first time I could see myself more clearly. Back then, I honestly felt ashamed of being disabled and tended to hide my disability. Living that kind of life is not what I want. You know, I don’t want to hide myself. But I’m afraid of being rejected by society. And that is the first time I felt empowered by myself, despite my disability.

In university, I wasn’t really involved in the disabled community because as you can see there are still only few communities. Even within the community, most of the members are not disabled but care a lot about disability issues. And fewer still are organizations built by disabled people themselves or disabled figures in the spotlight.

For a few years after, I joined the feminist organization JAS Associates. They needed translators to evaluate their organization in Indonesia. From this experience, I also learned something about acknowledging my power as a woman. After all, being disabled is difficult enough — being a woman who is disabled is even more difficult. Luckily over the past few years, the expectations are changing. There are a lot more career women out there versus stay-home ones. I don’t know the reality, but in my opinion there are still very few opportunities for us to be able to join a company because our government has the regulation of 1% of the population in their company should be disabled. But the reality isn’t like that, in one company only one or two disabled people can enter. So that there is still a lot of disabled people that can’t even sustained themselves.

Another turning point for me was when I participated in a camp event for disabled people held by the Ministry of Communications, meant to train disabled people on technology use. We were trained for three days to develop skills on things like graphic design and Microsoft Office. So there were a lot of people with physical disabilities. We were grouped together, with one group consisting of different people with different disabilities. One of my teammates suffered from vision impairment. When I asked for his number, he edited his name as “pijet,” or massage therapist. People who have vision impairment tend to become therapists. It’s a stereotype. You can be anything you want, but unfortunately because people have an image of the visually impaired being therapists, they exclude and limit themselves with that belief. With that experience, I came to realize that sometimes disability is created in our own minds. We limit ourselves because we think that we can’t, even though we haven’t tried it yet. But we already think that we cannot.

These realizations made me feel like I had to do something. And as psychology student, I have to use my knowledge to fix this situation.

What challenges do you face as a woman who is disabled?

I mentioned before that in Indonesia is difficult enough, but being a woman who is disabled is even harder. The first challenge is self acceptance. As a Javanese woman, I am told to lower myself towards men. But as a woman who is disabled, I was already lowering my pride; being disabled just adds to it. It connected to my self esteem as a woman, and I feel like it’s quite difficult to socialize. I mentioned earlier that the stigma of disability is still negative in our society.

Another challenge is education. I think there are a lot of women out there – especially women with disabilities – who have limited access to education. Like when their family is ashamed of their children they tend to hide themselves so they can’t have access to education.

How did you personally overcome those challenges?

It’s quite a terrifying process; I constantly have internal battles with myself. It’s like an endless doubt, like, “You can’t do this, you can’t do this, you can’t do this,” but at the same time, “I have to, I have to, I have to.” And then I realized that I didn’t want to live this way. I don’t want to seek social acceptance from external sources.

I am also watching some of motivational videos in youtube on Helen Keller or Frida Kahlo. They’re women, they may have their own difficulty but they won’t give up on their dream. So I want to be like that in my best version of course.

For those disabled women who struggle with challenges such as education and opportunity, what does society need to do to support them?

Well first of all, it’s educational access. In Indonesia, there are still very few inclusive educational institutions. Maybe in the most urban areas like Jakarta and Yogyakarta, there are fewer problems in terms of facilities and access. But in rural areas, there are many. So I think that it is better for the government or people concerned about this issue to create more inclusive and accessible educational environments. Access is important because I cannot ride a motorcycle or car. And when we ask for a driver’s license, the procedure is quite long for us. Thankfully today we have GO-JEK, so it makes our lives easier. But if we depend on government transportation, it’s quite hard for us to mobilize.

What are some ways the disabled community is breaking glass ceilings and shattering boundaries?

As I mentioned earlier, we need more disabled people who are successful at exceeding their own limitations. With the growth of social media (like Instagram and Facebook), we’re seeing more of these. In Indonesia, there is a huge growth of influencer; I’m quite happy with that because there are new faces. For instance, the disabled model Angky Yudistia. She’s a model  with a hearing impairment. On Youtube, there is Surya Satehapi. He is also an activist for hearing impairment. Some people with vision impairment, they tend to have a podcast. But there are still not as many figures who have physical impairments, like myself, in the spotlight. So I’m dedicating myself to be one in the future.

In Design for Dream, I am learning to become a model for our product. I remember back then when I felt afraid or ashamed of my body. Now I have to embrace it as a model of Design for Dream. I think that in the future I can share this with my fellow friends with disability: That you can be anything. You don’t have to be a masseuse or a tailor or a beggar. You can do something or create something while sustaining yourself. You can even make social impact.

There’re aren’t many in the disabled community that are entrepreneurs yet. In many ways, you’re one of the pioneers. How is that like?

It’s an amazing feeling. I guess this is my chance to tell other women that, “I was able to do entrepreneurial things, so maybe you can do it, too.”

What’s something exciting that your startup is doing now?

My startup is initiating our first project to empower a disabled organization, Binasiwi. They make batik and we help them not only sell their product but also how to advertise and create a good brand image. We increase the social recognition of their product, their community, and their activities, as well as the people in the community and their artworks. They can draw very well, so I want them to believe that their art is something that can be appreciated by spreading their artwork.

What’s your goal five to ten years down the line?

I want to make my startup company more successful and have a great social impact. I want to help as many disabled as I can, and possibly do a TED talk. That’s one of my dreams: to share my story and tell people that, “You are loved and appreciated enough, so get your ass up and do something!”

Do you have any message to tell other girls that want to be in the startup or entrepreneur’s space?

Of course. First of all, I’m so proud of you girls. I’m so proud of you. With your story, we have to spread more to our sisters who may still be being locked away by their minds or by society. We have to tell them that, “We can do something,” like, “We can create something and we can become something,” even when society tells us we cannot, but we can.

I think it’s a great move to make our society more inclusive, because being a disabled person does not lessen you as a person. Our disability shouldn’t limit our ability to succeed, because “normal” people tend to underestimate our abilities due to our disabilities. But I want to break that stereotype to show myself that I can become great and continuously develop as a person. And I want to encourage my sisters to do the same and to love yourselves and spread that love to everyone else.

Dheta Aisyah: Chief of Business Development & Co-Founder at Binar Academy

Posted on | by David Soukhasing | Leave a Comment on Dheta Aisyah: Chief of Business Development & Co-Founder at Binar Academy

Tell us a bit about yourself.

My name is Dheta Aisyah. I am the Chief of Business Development at Binar Academy. To be honest with you, I never planned to do this. Before I started Binar, I worked at GO-JEK and I met my co-founder Alamanda there. After GO-JEK I joined a consulting company called Palladium; I was there for three months and then Alamanda called me and she shared to me this idea that she had. At that time I found that I didn’t fit with consulting life. I didn’t really enjoy it too much and I thought that I could use my potential better at Binar.

Long story short, I spent five years in the U.S. studying and working for a year. When I came back from the US, I hated it. I was quite depressed and I didn’t like what I was doing. In the US, I worked in politics and loved it but because of immigration issues I had to go back. I wasn’t really accepting the fact that I had to return and was having a really hard time adjusting with the new culture. It’s quite ironic because it’s not really new culture; it’s like my home culture, but then it became something that is so distant to me. And so I really hated it and it took me a while to really like Indonesia again. While I was working at GO-JEK, I was looking for other opportunities to come back to the U.S.

But after a year of being depressed and really tired of hating my country, one day I just came up and kind of like switch my point of view you know like instead of me trying to go back to the U.S. because it was comfortable, so why don’t I just switch my perspective and try to change Indonesia to be as comfortable as the US? And not long after that, Alamanda came to me with this idea of digitizing Indonesia, of giving out opportunities to students and second-tier cities of Indonesia more I.T. education. I shared the same vision with her. I thought it aligned to my calling at the time, so I just took the opportunity.

Why is Binar Academy so needed in Indonesia?

One main problem that we are trying to solve is that digitalization is very centred in Jakarta but in order for us to move forward and compete in the global scene, Indonesia as a whole has to be digitalized and I’m not seeing that right now. We are trying to really cultivate the hidden talents – the underdogs if you will – in second-tier cities so that they have more opportunities.

The second thing is that we’re seeing a huge talent war in Jakarta. Good programmers are very scarce and big startups with limitless capital are trying to double down their offers, to the point that it hikes up the market price of software engineers. Companies need to be brave enough to look at Indonesia as more than just Jakarta. There are a lot of opportunities and talents that they can leverage to build their products outside of the capital.

And three, I see that there’s a lot of ideas that are not able to be executed because they don’t have the talents to build the product. At Binar we’re opening up a host of talents in Yogyakarta, and with the abundance of potential hires, we’ll be able to help early stage startups build their product and realize what was once a dream turn into a real product.

Can you comment on the gender makeup of your program? Of the programming world in general?

We have been running for about a year now and have graduated about 300 people over 6 batches. I would say it is very sad that only about 10% of the student demographic are women. I think the stigma is that women are more emotional. That they’re not very systematic, that they’re not very technical. So tech seems to be an unfitting sector for them and so it marginalizes women in that way. But I don’t think that’s true. Tech, as it grows, needs more women in it. The emotional trait of women is very much needed in order to personalize a product, in order to make it widely used. It has to solve specific problems in people’s days, and that’s where women can really make a significant contribution.

How can we encourage more girls to, say, start applying to Binar? Or to similar programs to become engineers and developers?

it requires cooperation from a lot of stakeholders. If it was just Binar, I don’t think we are big enough to be the catalyst of that change. But, for example, in the past we’ve worked with Adidas and Citibank. They have supported us in giving out more scholarships for women to study in our academy. And that is necessary. Corporations should really be aware that the tech sector is something that cannot be dominated by men anymore. So that’s one. And then the second is that parents should be more supportive of the tech sector as a viable sector to pursue as a career. Because, as you know being an engineer or being in the tech industry is not easy; it requires hard work and long hours. Unfortunately, we live in a country where traditional values are still being upheld. It’s like the dichotomy of women and men are still very strong, as if women has their own role which cannot be interfered into by men and vice versa. And I think that certain values might need to be dissolved. It’s not an era where women have to be stuck at home taking care of children. They need to have a career and remembering digitalization is going to be the future of work, the future of our era. Parents and families in general have to start planting their seed to women in their families to see tech sector as a viable sector to pursue as a career.

Can you speak more about your own personal experiences as both a woman in the tech sector and as a female co-founder?

I think I am very fortunate to not really care about what people think of me. Maybe judgement is out there, but it really doesn’t affect me. I can tell you that very often I am the only woman at the table. And sometimes it is quite degrading where guys would start to flirt with me just because I’m the only woman on the table. And given my age, I think it’s very tempting for them to do it especially in my role as BD. I negotiate deals a lot and sometimes being a woman kind of puts me in that kind of position.

How do you deal with that stigma or that temptation from guys kind of do that? Like how do you how do you deal with that?

Like I said, just show them who’s boss. You know, if they are being flirty with you, maintain your composure and just stay professional. It’s their problem, not yours, so you’re not the one to solve it. You just keep doing what you’re doing. If you’re negotiating, just keep negotiating. If wearing a knee-length skirt or dress is what’s comfortable for you, don’t change it just because you’re afraid that someone some guys on the table will flirt with you. Just do you and be honest. A lot of people are thrown off and discouraged by this environment that they’re in, and it’s very unfortunate because I’ve seen a lot of women do that. Just be confident. Stick with it.

Are there any digital trends in Indonesia you are excited about?

What I’m really excited right now to see is that the move towards the digitalization in the manufacturing industry I think like if we see the global trend. A lot of them are going to 3D printing. And I’m really excited. If the industry in Indonesia will start adopting that technology. Because I think it’s going to make our goods a lot cheaper which is good for consumers. It will force us Indonesians who are used to working in factories but want to be in a better position to use their brain and potential into something that is more worth it. You know I think it was very Victorian era to work in a specialized field doing the same thing all over again. And now we have this technology that can free us to really explore our  societal needs. So I’m really excited to see that.

Do you have any advice for those who want to become an entrepreneur in the tech sector?

I would say start to think about your first $100,000 as soon as possible. Now if I interview people, one thing that I always ask is, “How did you make your first $100,000?” If the answer is like, “My first $100,000 is from my first job out of college,” then I don’t think you have the entrepreneurial mindset within you. So start thinking about it. Start relying on yourself to sustain the kind of life that you want.

And don’t wait to start until the end of college. If you are still in elementary school and have a good idea, for example. Start by buying something on the market and then selling it. Jack up the price and sell it to your peers. It’s that easy to make money. Like me for example, a little bit of an intermezzo but when I was in 4th grade, I was very fortunate to have been given permission to subscribe to magazines. A lot of my peers didn’t have that luxury. So what I did was I cut up sections from different magazines – I created my own magazine of sorts – and then I sold it to my friends.  And it was really for no cost; literally, my parents paid for the magazines but then I got to make money out of it.

So yeah, think about how to make money and don’t wait until other people give you that opportunity. Make that opportunity for yourself to start having a dream. Start thinking about where you want to be 10 or 20 years from now. Because that vision in your head is something that will really help you move forward. If you have that vision, often enough you’re going to create an itch in yourself like, “I really want it. I don’t just want it to be in my head. I want to actualize it.” And that’s going to be the base of your motivation theory.

Start looking for a role model. I think that’s very important. Sometimes I think people in Jakarta are very globalized and they’re open to information. But what is important is that Jakarta is the minority. Jakarta is not representative of Indonesia. And the sad thing is that a lot of women and the rest of Indonesia lack that information of what they can achieve. As you explore a lot of role models, try to define what success means to you. Because as you grow up, you’re going to be so tempted to really follow what your role model is doing — but don’t forget to be authentic as well.

Who is your role model?

I like a lot of people, but I would say my role model is Tim Ferriss. He is very balanced, very ambitious in his work and worldly pursuits. But at the same time, he’s very spiritual. And I think having that balance is very, very important. He’s very sharp. He’s very disciplined. What I like the most about him is that he always experiments on himself and tried to create new habits that made him even more productive in everything he does. That’s really something that I look up to because even though he’s now very successful, he always sees that there’s room for improvement. And I think that is very admirable.

Denica Flesch: Founder of SukkhaCitta

Posted on | by angin | Leave a Comment on Denica Flesch: Founder of SukkhaCitta

Tell us a bit about yourself.

My name is Denica, and I’m the founder of SukkhaCitta. We’re a social enterprise based in Jakarta that connects artisans in villages across Indonesia with the modern global market.

With a background in Economics, I worked for the World Bank when I first returned to Indonesia. There, I got quite frustrated as I didn’t feel like what I was doing made any direct impact. This led me to do my own research, I wanted to understand what poverty looks like so we can find what works.

When going from village to village, I found an interesting trend. That is, poverty tends to be clustered around economic activities, on what people do. I started to narrow down my focus, and it led me to the craft industry – the second largest employing industry in rural Indonesia, especially for women.

I found out that the current system, the craft industry itself, is kind of broken. The economics seem to be upside down. People earn more from simple jobs like working in Indomaret or as a waitress then being an artisan. Artisans are aging and none of the daughters want to continue. Why would they? And yet, without regeneration, how can the craft survive?

Now, this really intrigued me. I realized that the last thing the world needs is another fashion brand. We do not need more pretty things when the way it was made is ugly. Something needs to change. A bridge needs to be built – and that’s exactly why I started SukkhaCitta. To leverage craft as a viable mean of poverty alleviation – while at the same time sustaining our craft through our modern reinterpretation.

Besides the economic aspect, what drew you to crafts over everything else?

It was also a personal attraction. As an economist, you are trained to judge production based on scale and efficiency. Yet, there I was living with the women in these villages. They would tell me how their mothers, grandmothers, shared stories through the fabrics that they made by hand. Batik was their mean of saying a prayer to their families, of meditation.

There, I realized how much stories and values get transferred like this in our culture – and how much is lost today with the rise of mass-produced clothes. With the pursuit of fast, everything becomes homogeneous. In craft, you find the story of our culture, of our humanity. And I believe it has its place in today’s time, not only in museums. We just have to make it relevant again.

Fashion has the reputation of being environmentally destructive. How can fashion be ethical while also being sustainable at the same time?

You’re right. Through my research, I was shocked to see just how dirty the craft industry is – both on the people and on the environment. In fact, it’s the 2nd most polluting SME sector in Indonesia! I feel that part of the problem is that currently, there is simply no transparency whatsoever. There is no traceability, no way to see how a fabric was made for customers like you and me.

Now, we do things quite differently. Our impact model is based on our own transparency standard: #MadeRight. It is a promise that this fabric provided a living wage, is environmentally sustainable, and at the same time sustains culture. Working with Villages, not factories, means that we are even more careful when it comes to our environmental impact because otherwise, production causes a lot of negative externalities for the community.

The price of fabric is very unique because fabric uses a lot of water and dye. Villagers will use synthetic dyes because it’s very cheap, and then they will dump it in their waterways. The problem is the community lives with the water from the rivers. That’s why in our work we use a lot of natural dyes; we actually spent almost IDR 50 million just doing capacity building so that all of our villages understand how to do natural dyeing.

At the same time, the production of clothes itself produces waste. So even if your fabrics were made ethically and sustainably, the production of fabrics into clothes produces waste. That’s why we have a lot of upcycling and zero waste programs as well — we’re turning our waste scraps into paper now, so all our tags are made from our waste as well. Our aim is not to cause unnecessary damage.

Ultimately, we believe that the way forward is not only about production, but also about consumption. So in our marketing, we focus a lot on storytelling, because we believe if you have a connection with your clothes, you’re not just going to wear a piece for two weeks and throw it away but you’re actually going to take care of it. If it’s broken you’re going to repair it, so it’s a complete and holistic cycle. If you produce ethically sustainable clothes, but you promote fast consumption — it doesn’t work as well.

In the craft industry, do you see a greater movement towards that holistic sustainable model, or are you guys going against the current?

The current for fast fashion is definitely very strong. Really. What I see in Indonesia is that of course you have this positive trend of brands trying to bring light to this issue, but the problem lies in how they go about doing it. Because you have to make sure that your solution is 10 times better than conventional practice, so you can actually contribute to solving the issues.

One of the things I saw is definitely the hype towards natural dyes. For us, it’s a natural choice. Again, because we work with Villages, not factories, we need to be very mindful to ensure our production causes no externality to the community. From this, I learnt that there is actually a difference between natural dyeing with natural process – or natural dyeing with chemical process. Unfortunately, most brands that I see in Indonesia don’t really take this into account. We need to be careful that we do not actually add to the problem.

Why is it important to empower these rural women in the first place? Why do we need to care about this demographic?

Because there’s a lot of potential for impact. What I’ve found is that nobody has ever taken the time to believe in these women. In the beginning, when I started this journey, I noticed a very strong sense of inferiority that people living in rural areas feel compared to someone from the city. The women wouldn’t look me in the eye; the prevalent mindset is that they can’t. They’ve worked as artisans for 20 to 30 years and have always been exploited, so they don’t believe that they can actually change their lives. But now, every time I go to the village, they keep harassing me about what they’re going to do next. “What new products are we going to try?”, “What new techniques are we going to learn?” There’s this new sense of optimism and hope.

And I noticed that once you empower women you empower her community as well. Especially in villages, women typically spend 80 percent of their expenditure on their family. You start noticing things, like one woman would tell me about the healthy, nutritious food that she can now provide to her kids. She started asking me about how she can best provide an education to her kids, what kind of books she can buy — so there’s this new sense of empowerment that we didn’t expect.

And most importantly is this desire to pay it forward — we didn’t start off with that in mind, but the women in the villages, they started to come to me and ask to be involved in the capacity building of other villages. When I asked why, they said it’s because they’ve been helped and now they want to help. So you start seeing that when you do this kind of work, there is also a ripple effect in the community that you’re initiating in. So that’s why I find that it’s very important to be able to empower these women, and also for them to be role models in their communities. Before we started our initiatives, typically the artisans were typically above 40 years old. Now we’re actually really happy because there are these two women under 30 that came up to me asking if they could be trained as well. And I couldn’t imagine doing all this without doing it for the crafts sector. Because suddenly they feel so proud — they feel like they’re visible to the market again, they feel like there’s actually value in what they do, and the pride is just unbelievable.

In your work, you’ve gone into the villages, and you’ve interacted with these women. What would you say are the main challenges these rural women face in their everyday lives?

It’s the general mindset, this social conditioning that after getting married they should be moms and that’s it. It was actually very startling for me during the last field trip; we were sitting in a circle and I was asking them about why there were no women entrepreneurs in the village. They said, “What would we sell, who would buy anything? That’s what men do, right? They work and we just take care of the kids.” I asked them about whether they thought about something beyond just being a mother, because obviously being a mother is not enough for them, right? And they just look at me, puzzled, “No, we haven’t.” Because their mothers were like that, their grandmothers were like that, so they have never left the village. They don’t know a world beyond this.

I was doing a survey about living wage and I wanted to know what was the living wage for that village, so we broke down their expenditure and found that the bulk of it was from their kids’ snack money. Everyday, kids would take IDR 8,000 to 10,000 just to buy snacks. And I asked them what snacks they would buy and they said, “Oh you know, just chiki (a type of snack) that they buy from the warung (small local eateries).” So I asked them one question: “You farm a lot of moringa. Why don’t you just create snacks which are actually healthier than chiki? Make them cute, colorful. Your kids can just buy that instead.” And they look at me and it’s as if they think of it for the first time.

And that’s when I found out that the biggest problem in rural Java is this social norm. These women were not educated, and so they don’t have the courage to dream beyond things as is. But once you start introducing entrepreneurship into their minds, it’s really quite amazing. I just went back to the village last week, and they showed me samples of different snacks that they made and they asked me how to brand it and everything. They can clearly do business; it’s just about whether anybody would take the time to sit with them and guide them through this process. I feel like when you empower women to be entrepreneurs, the impact is a lot larger than men.

Speaking of women in entrepreneurship – you yourself are a woman entrepreneur, but the percentage of women entrepreneurs is quite small in comparison to how many male entrepreneurs there are in Indonesia and around the world. How is it being a women entrepreneur, but being a minority in that sector?

I actually try to use that as an advantage. Because there’s so few of us, it’s very easy for us to be noticed. I personally never noticed that there was any difference between women versus men. What I noticed is that men tend to be impressed to hear that you as a woman dare to go to these villages, stay with them for a few days and do this kind of work. I do feel that especially in our field it’s very advantageous because the community trusts women more. And I think as a man it would be a lot more difficult to do what I do. Because you work with women, and how comfortable would they be with some man living in their house and telling them different concepts of sustainability and design and everything? So you have a different kind of credibility, socially, as a woman. I think that’s a plus point.

Do notice any differences between the mindset of women entrepreneurs and male entrepreneurs?

Yes, in terms of the way that we think about scaling businesses. There’s definitely not much aggression in terms of scaling when you meet a lot of women founders, especially in the field of sustainable fashion. They seem to be very content with where they are. Let’s say they impacted five, ten people, and they seem to be very happy. But they don’t understand that it’s not enough just to do that, because the problem is so big that you need to think big as well. What the industry needs is not five women you’ve impacted, but a sector change. That’s why it’s very important that startups like ours need to grow, to show that it’s possible to grow in a way that does not exploit the environment or the people in it.

On the other hand, male entrepreneurs seem to really think about this. Maybe they typically go more into the tech sector which is easier to scale, so you find them constantly talking about acquisitions, about percentages, about growth — whereas women entrepreneurs, we’re playing nice. We don’t want to compete, we feel like we should form a community, and how do you balance these two? Because you find a lot of startups that remain small, but then how do you create sector change?

What direction do you see your impact model growing: breadth or depth?

Both. Our impact model is grounded in our Jawara Desa program (village champion). In the beginning when I first started, we worked directly with artisans. So literally, if I worked with 50 women, it would be 50 houses I directly had to visit and train. We changed our impact model because that was not scalable. In each of our village, we have a Jawara Desa who we select, train and provide access to microcredit to so they can start their social enterprise on the ground level. In a way, we transfer our DNA, our values to build mini SukkhaCittas on the village level.

In general, we see each of our Jawara Desa leading up to 20 artisans. In that sense, by scaling our breadth, we directly intensify the depth of our impact. We’re already seeing it happen; it’s really interesting when you introduce the concept of entrepreneurship into a village. They start being entrepreneurial in the ways they solve village issues as well. Last field trip I went to visit this village, and on their walls, I saw that they put up A4 papers. Apparently they were brainstorming how to improve the education of their village. It really gave me a sense of validation to continue with this impact model.

Do you have any advice for young girls who might also want to build their own social enterprise? To face all the things that might have to go with handling a social enterprise?

Be patient and persevere, because nobody will prepare you for the job. It is very hard. Not only do you have to take care of the whole business side — because if you just want to keep asking for donors you should be an NGO, you have to understand that you need to be as cutthroat as conventional enterprises — but at the same time, you must maintain your mission. It is seriously very difficult. You will experience higher highs than your typical job, but also very much lower lows. My biggest advice is really to stop giving your power away, because as women sometimes we’re scared to think big. We don’t think that we’re capable or that we don’t have the experience or we don’t have whatever is required to do it, but I find that if this is truly your mission then you’ll find a way. You’ll learn, you’ll find people, you’ll make alliances to achieve your mission.

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Farina Situmorang: Managing Partner at Catalyst Strategy

Posted on | by angin

Tell me a bit about yourself.

My name is Farina Situmorang. Five years ago I moved back to Indonesia and started a services company called Catalyst Strategy. We focus a lot on marketing and digital strategy, helping companies and even political clients in creating campaigns. In the last five years of my journey, I dabbled in a lot of other companies; by dabble, I mean starting three other companies. Right now, I’m only focusing on Catalyst and am on the board of a beauty company. Catalyst provides consulting services for marketing, communications, and crisis strategy. We take on a lot of interesting projects, including those involving Blockchain technology.

How did I get here? Well, I started my career in Indonesia, and I’ve always been working for technology companies, in marketing and sales roles. I started in IBM, Microsoft. Then I went to the United States for business school. After that, I moved to a company that you might still know, Blackberry in Canada, doing their strategy at corporate headquarters in Waterloo, Canada. Then I moved to San Francisco, where I worked for a small marketing automation startup. Following that, I worked for WhatsApp (acquired by Facebook). Now I’m here.

Such a diverse journey! What made you want to get into the tech entrepreneurship scene in the first place?

Part of it is wanting to prove yourself and show that you can succeed in front of others. You kind of also believe in an idea. When I was in San Francisco, I was fired (this is before WhatsApp) and I thought to myself, “What am I going to do next?” I’ve always wanted to do entrepreneurship for some reason; I think it runs in my family, so it was kind of like, “Oh maybe it’s time to do it.” Because at that point, what’s there to lose? I was sleeping on a couch already.

The only idea I had at the time was to take a lot of the strategies, techniques, and tools that I’ve learned through my technology marketing experiences and use them in a more socially impactful project. At the time, I thought this would be the presidential election. So that was it, actually. I thought, “Okay, I’m gonna come back home and I’m gonna run the digital campaign for a presidential candidate.” I came back to do just that and convinced my two partners to leave their full-time jobs to do it, too. They’re still my partners today. We basically all came together for that particular idea, which in the end we managed to do a year later, but not without blood, sweat, and tears. We got rejected so many times and we thought we failed so many times. But fortunately for us we were rejected by the right people and we got OK’d by the right ones, too.

How do you motivate yourself to keep going in the face of rejection? What’s your strategy to cope with it?

I’m not gonna lie, it always sucks. I think most entrepreneurs, or even investors or founders, we try to kid ourselves and think that “Oh, failures are so important and being rejected is part of success, and you will only learn when you make mistakes.” But at the end of the day, it doesn’t feel good. We have this idea of romanticizing failure, but in the end we still don’t like it. And I don’t like it. But it’s reality. You get rejected all the time. I still do.

To add to that, it’s actually quite easy to be rejected by others that you don’t necessarily care so much about. But when it comes to receiving feedback from people you are closest to – say your partner or your spouse or your parents – that’s a different level of hearing your mistakes or listening to your failures, so to speak, as they’re being put in front of you by people you care so much about. And you want their approval so much.

How I deal with it is not taking it too personally and realizing that a lot of things are not under my control, understanding how I can do better next time, and asking myself, “is this for me, is this not?” Just having that self awareness, that’s how I deal with it. And how I cultivate self awareness is through meditation and self reflection. I actually do it religiously every morning – it’s how I start my day. It’s something you kind of have to build.

As a side note, my husband keeps on telling me I’m really bad at receiving feedback. But it is what it is. I said, “Well, there’s content and then there’s delivery. And your delivery sucked!” (laughs)

Have you faced any challenges as a female entrepreneur and CEO?

I get invited a lot to panels on women in technology or girls in tech or whatnot. You know, sometimes I question it. Like, this is 2018 and we’re still calling female CEOs, “female CEOs” instead of just CEOs. The term is not a “boss”, it’s a “boss lady”. Things like that.

In terms of gender-specific challenges…I realize that we tend to be very permissive. I was asked this question a while back and I was like, “Honestly I don’t feel any differences being a woman in the tech space or running my own company. I don’t think I’ve ever felt discriminated.” Until you know, there was a time last year when all these women founders came out and they named a few VCs that were treating them inappropriately. And all these stories came out. I actually had an interaction with one of those VCs. He lingered in my hotel during a business trip out of town. Yet, at the time, I didn’t think there was anything wrong about it.

You know, how permissive women can be…it’s mind-boggling. I tend to let it go, let it slide. It’s almost expected of them to do that to me or other women. As if it is okay for some men to allude to you being pretty or beautiful or whatever in a business setting. And when they do these things and you’re kind of just like, “Ugh whatever, it happens all the time, right?” So that was like a realization moment for me, to be honest. I didn’t know what to do in that situation, and I still don’t know.

Another example: I was in a restaurant for a meeting only a few days ago, actually. And the ratio of males to females…I was the only female. There were 14 other CEOs and investors, and they were all male. I was the only woman there. And the only question they asked me was, “Are you married?”

That was probably one of the very first times that I had to command a presence in a room, versus people already gravitating towards me or asking me questions. If I didn’t ask enough questions, I don’t think they would’ve seen me there. The environment was aggressive. This is just another anecdotal example.

But the truth of the matter is that 80% of the time, I don’t feel any differences. But there’s always that 20%. I don’t really like to play the victim or the woman card because I don’t feel victimized and I don’t feel like I’m not given the same chance. But maybe I should be speaking out more.

It’s a known fact that an all-female founder team doesn’t get as much investment in the VC game. There are VCs out there that blatantly would just say no to female founders. And they say it very openly. These cases are not ok. I think I probably also need to educate myself on how best to deal with that.

How do we get more girls to be CEOs, managers, partners of firms?

For one, when it comes to choices and options, anyone – regardless of gender, sexual orientation – should have options and choices. And once you have the option, the choice, people should be free to do whatever they want to do.

I dont think it’s a question of should or should they not want to be leaders? Is being a CEO a good thing? I don’t think it’s good or bad. I think it’s just a choice. If those women want to take this choice or exercise this option, then yes I think the ecosystem and industry should be nurturing anyone – not just these girls – who wants to achieve these positions. I could say the same about people coming from outside elite universities, or people coming outside of Java island. These people also don’t have enough opportunities, for example. I think that the conversation should be a lot more broader.

Do you have any advice for first-time entrepreneurs who want to embark on their entrepreneurship journey?

I think first and foremost, you really have to understand why – why do you want to do this? Because you know, if your excuse or your reason to start a company is to make money, there are easier ways to make money. Starting your own company might be one of the riskiest ways you could possibly take. Ask yourself over and over, “Why am I doing this?”

Then, there’s what kind of entrepreneur you want to become. Our company did really well in the beginning doing services. It’s when we decided to stray from our path – what we’re supposed to do – and tried to dabble here and there… that’s when we didn’t do so well. There are going to be investors and other entrepreneurs and other founders that will ask you why you’re doing the things that you’re doing. They’ll ask, “Don’t you want to achieve bigger and better things?” and you’ll want to believe that it’s true. People will come to you if they see you as somewhat capable and they’ll want you to push your boundaries. You have to decide whether you want to be that kind of entrepreneur or not.

Nowadays, people think the only way you can do a startup is to look up to these big companies and aspire to be like them – the Grabs of the world, or Uber, GO-JEK, Facebook. You have to realize how many people actually become that, what it takes to get there, and whether or not that’s for you. I think that was a very painful learning for me over the last five years. Because your ego says you want it and you can do it, and probably you can if you persevere and go through that, but is that actually something you want? And are you willing to give up the things you need to give up to get there?

How about advice for current entrepreneurs?

Asking these really hard, truthful questions is very important. Why? For me, the elegance of the consulting process is something I love. Not everybody is so passionate about that. If that is what I love to do, then why do I want to do all these other things that comes with being the CEO of something like GO-JEK or Traveloka? There’s a lot of operations and routine, which is not what I do best. So knowing yourself is very important for entrepreneurs. Self awareness is so key, and the ability to question that all the time, to ask if that’s something that you want.

Also important is knowing that you probably won’t be great at everything. Knowing that will help you decide who to partner with, who to found the company with. If you don’t know that, you should know that. As I said, I’m much more strategic. I actually don’t really like looking into details. I would make a really terrible CFO. That’s just not me. So you need to partner with people like that and surround yourself with people who are better than you are at doing all these things that you can’t do.

When is the right moment to pivot? To scale? And when do you decide to stick your ground?

The notion of growth and scale and expansion can be tricky. Like why? Are you not happy with being very premier and boutique and just good at what you do? Or do you really need to scale up? You need to ask yourself how much money you need to make at the end of each month. And then your business decision, your business model should reflect that.

It really all comes back to business fundamentals. Will there be a market for what you’re building? Will people pay for it? How hard is it to sell to other people? If it’s so hard, you have to question whether or not you’re doing the right thing. It’s like a test. When things are moving in the right direction, it will still be hard. None of this is easy, but it’s not going to feel like you’re swimming against a current. When it comes to building something that doesn’t have a market and the business fundamentals aren’t there, you’re going to get questioned so much more. 10x, 100x more the usual amount. Swimming against the current is not fun. You’re not going to be moving anywhere. So I would question that.

What is one tangible step to achieving success?

On a lot more practical level, my advice is to seek mentorship. I think what a lot of younger people tend to take for granted are the opportunities to be mentored and coached. They tend to want to go through things on their own. They don’t seek enough advice.

I didn’t get here on my own. I have a lot of mentors and advisors and coaches that have helped me get to where I am. It’d be impossible without them. Nobody can open your perspective more than those who’ve done it before. If you want to be a CEO, then you need to start talking to CEOs. Because they’ve been there, they’ve done it. It’s very important to surround yourself with people who you aspire to become.

In my company, there’s a lot of younger employees. They tend to stick to their own classmates from university or high school. You need your peers of course, but at the same time you need to be talking to people who are older. People who have been out there in the world doing many other things. If you’re not doing that, then your perspective isn’t really open. If you’re aspiring to be a CMO or COO or founder, then you need to be talking to them. I don’t think that’s being taught enough at local universities. In business school, I was told to reach out to as many alumni as possible. That mindset is not being talked about enough here.

Do you have any mentors or role models that you constantly look up to?

Yes. And they come in different forms. You kind of realize that people are not perfect, and you take what you can from different folks. For example I look up to this one CEO and he always gives me very pragmatic feedback on my business decisions, for example. But that’s the only advice I would get from him. I wouldn’t ask him for any personal stuff.

I very much look up to a group of my girl friends. I seek advice from my friends who are investors, other CEOs, and my own husband. He’s my constant coach and mentor. I look up to my grandmother very much. She is probably one of the most successful entrepreneurs I know but has also failed multiple times. She was a widow at 28 with five children; my mom grew up without ever seeing her father. One day she started a textile factory on her own and ended up becoming worth tens of millions of dollars. Her story is fascinating and means a lot to me.

 

Namira Puspandari of Foundation for International Human Rights Reporting Standards (FIHRRST)

Posted on | by angin

Tell us a bit about yourself.

My name is Namira Puspandari. I am a program coordinator at an international NGO called Foundation for International Human Rights Reporting Standards (FIHRRST), founded by some human rights celebrities in Indonesia: Marzuki Darusman, Makarim Wibisono, H.S. Dillon and James Kallman. As program coordinator, I handle human rights issues such as religious tolerance, minority rights, and the death penalty in Indonesia. I’m also in charge of the development of our work in our Brussels office.

The story of how I got this job is actually pretty funny. In Jakarta, I attended a business and human rights conference. One of the speakers was my would-be boss. I was very interested in his speech; after he was done, I went up to him and asked him some questions. I was like, “Oh yeah, your speech was amazing, I had no knowledge about business and human rights. I learned about it in school but not as in-depth as in your speech. And by the way, are you recruiting?” The next thing I knew he was like, “Oh you should come to our office!” And then a few weeks after that, I started working at FIHRRST.

So that’s how you do networking!

Yes (laughs). I’ve actually never gotten a job from a website or something. It’s never worked out for me. I always have to do it some other way. Even my previous job I got from LinkedIn. I was still in the Netherlands back then, desperately unemployed (again) after finishing my contract with an NGO in The Hague. And my would-be boss sent an InMail and told me he read my research and was interested in the possibility of working together.

What projects or initiatives have you spearheaded within your NGO?

The ones that are under my supervision right now are the prison reform project funded by the Tifa Foundation, an Open Society network and the one that I recently finished is a human rights short course for senior students at a pesantren (traditional Islamic boarding school) in Jombang, East Java, which is funded by the Canadian government through the Canadian Embassy in Jakarta.

How do you empower women through your projects?

The prison reform project implementation is in a women’s prison in Tangerang. We want to improve the psychological wellbeing of the prisoners and help reintegrate them into society. Basically, women that have just been released from prison usually face discrimination; they feel that they cannot engage even with their own families or feel like they cannot be good role models to their children. Those kinds of feelings can lead them to commit the same mistake. So we want to help them out, but at the same time we want to reduce the rate of recidivism. Women in prison fall into the category of vulnerable group. This is a way to empower them so that they will be ready when they have to reintegrate back into their communities.

And then regarding the short course – the focus is more on introducing or trying to advance the concept of freedom of religion to traditional Islamic school students. The idea is also about introducing equality and challenging them in thought. At first the women participants were a bit shy, but we always encourage them to participate in discussion and engage. At some point, they were as enthusiastic as the male participants. In the end they even showed more interest. When I was delivering my presentation, they asked me a lot of stuff: “Hey, can we do this, what do you think about women’s rights, can we voice our opinions?” It was a very remarkable experience, I would say.

What’s the situation when it comes to women in indonesia and employment opportunities?

I wouldn’t like to say that it is all equal. Because we know that it’s not yet there. Compared to our parents’ generation, though, it is so much better now. The concept of women working in Indonesia, I think it’s quite accepted and normalized. We can find more and more opportunities to develop ourselves and to work. Even if you travel to remote areas in Indonesia, women who have skills are running businesses. They run shops by themselves. When you go to a warteg (small local restaurant), you see those women, they cook by themselves and manage the store by themselves.

But there’s still a lot of homework to do.

Maybe we don’t really feel the discrimination because to us it’s slight. But it affects women from lower household incomes the most. I think the main reason why these women cannot find a proper job is due to lack of information They don’t know where to find a job or how: for instance, if I want to land a good job, where do I start?

Maybe it is also about education – it’s so important, the level of education. I think for people like us, we are quite privileged, right? If we wanted to get the same benefit or same salary as a man, we can always fight for it. But it’s not the same for women of lower household income. They don’t know how to do it, that’s the thing. And in most cases they don’t have the same access to information of how to find a good, proper job. There’s also women in the informal sector; a lot of women feel like they’re not workers. Because they’re not registered. Probably your housemaid at home doesn’t have an official labor contract. I’m pretty sure because mine doesn’t have one either. And as a result, they are prone to have their rights violated because they aren’t legally protected. It’s simply because they don’t know how to voice their rights, and that what they do is still regarded as part of the informal sector.

So how do we empower women from going beyond opening a small warteg to opening a chain of them? How do we unlock the leadership potential of women?

We need a greater number of facilities to develop potential so that more women can hold those strategic positions. Employers should also acknowledge that we have the same capabilities as our male counterparts, that’s the most important thing. But we should also acknowledge that we have different needs.

In most cases that I’ve seen, when you are married and you have a kid, you feel like you have to choose between your family and your career. Currently, the perception is that if I hire this woman and she is recently married, then she will leave this office soon because she is on maternity leave. That will probably reduce the chance of that woman getting hired. A possible solution is applying the approach of Scandinavian countries and other European countries by giving paternity leave. This would be more fair. Employers would realize that not only women take leave upon having children, but also men. And it would also give women the chance to get back to work faster because the male partner would share in child-rearing responsibilities. This would also break the belief that only women who should have the main responsibility to take care of their children – it’s clearly a shared responsibility.

In the case of empowering former women convicts: How did they fall into that position in the first place? What made them resort to crime? What challenges do they face integrating back into society?

The biggest reason is financial. These women want to provide for their families. And that’s the the amazing thing about women: they would do anything, anything at all – even risking their lives – for their families. And that’s how they end up in prison. It’s not because they want to be a drug trafficker or something in the first place. It’s just the only way they know how to provide for their family. Again, it’s the lack of information on how to find proper job opportunities. They don’t know where to find the proper job and how.

And once these women try to get back to society, it is difficult for them to find a job due to the stigma against them. If you know this person is a former prisoner, there’s probably something in your mind, like a stigma that you cannot help. Of course you don’t want to discriminate against that person, but there’s something in your mind that says, “Oh she committed a crime against the law.”

So that’s difficult for them, even if they want to find a proper job. Even before they start working, if their prospective employee finds out they’re ex-prisoners, it’s over for them.

It’s a whole cycle.

Have you yourself faced any challenges being a working woman?

At work, I don’t really find any significant challenges based on my gender. I mean, it’s a human rights NGO, so we should all respect each other or there’s something wrong there (laughs). But from society, I do find challenges…some resistance, like from relatives who don’t understand the nature of my work. They think what I do is trying to implement a western agenda, trying to alter our culture while it’s not the case at all. When you talk about morality or religion, those two concepts already recognize human rights – they acknowledge other people’s’ rights. It’s basically respecting each other and not hurting each other and being a good citizen.

The challenge I’ve found the most is trying to explain the nature of my work. Whenever I mention I work at an NGO, people ask, “What are you doing?” Even some say that women’s rights is part of a western agenda trying to destroy Indonesian women. That it is trying to alter the morals of women in our culture.

Do you have any advice for girls who want to assume leadership roles?

If you’re sure this is what you want to do, just do it. For me, I’m still exploring my approach, too. I don’t know the best formula of how to succeed. But I’m pretty sure this is what I want to do, so I keep on going. If you asked me for the magic formula on how to be the best in this field, I don’t really have the answer. But because this is what I want to do and I want to deliver the best – I’m doing it.

In terms of taking leadership – don’t you want to prove to yourself that you’re capable of taking bigger responsibility? I always want to challenge myself. I don’t want to prove something to everyone; I just want to prove to myself that I can always push my limit. If, in the end, it leads you to a leadership position, that’s a plus from you being fearless.