Tag: undp roadshow

Lientje H.K. Mamahit: Founder of UD Makaarwen

Posted on | by angin

Tell us a bit about yourself.

I am Lientje H.K. Mamahit and I am the owner of Eufraino. We produce a variety of plant products that are processed to be used as traditional medicine for health. I am also coincidentally the Chairwoman of the Association of Traditional Medicine in North Sulawesi. Our products come in the form of instant powdered drinks made from ginger, temu lawak, and turmeric, which are considered natural herbal remedies. We combine these ingredients with fruits and vegetables such as mangosteen, soursop, and carrot, among others to enhance the flavors. My latest product is a 3-in-1 variety consisting of mangosteen combined temu lawak and ginger, which I recommend for people who work a lot, people who tend to eat an oily, fatty diet, and for detoxing in general. The reason why I made these into instant powder was because it turns out that after multiple test trials, that these fruits and vegetables produce higher levels of vitamins when dried and grounded.

What motivated you to start your business?

In the 1990s, I was working as a pastor at a hospital in North Sulawesi when I suddenly became sick. The doctors gave me a drug injection, after which I fainted. It was from there that I realized that my body could not take in chemical drugs, and that’s when I discovered herbal medicine.

Then in 2000, I began to build my own business. I started with only 1 kilogram of ginger, temu lawak and turmeric. For every kilogram, I was able to make 30 sachets of herbal drink. After receiving so much positive feedback and orders from friends and family, I had the confidence to grow the business. Now there are 10 instant drink products under Eufraino which have been distributed to most supermarkets in Manado, as well as stores in Tomohon and Tondano including Transmart Carrefour. My current production per year is 30,000 sachets. At the moment, I am starting to develop green tea, which has become somewhat a global trend. Green tea in powdered form is generally considered higher in antioxidants.

What sorts of challenges have you experienced in developing this business?

This business is not without its challenges. In terms of finding capital, I relied on bank loans. However we have been lucky enough to get support from the Ministry of Agriculture to develop our product. Business growth now has reached 10% every year. The Ministry of Cooperatives has also provided us with mentoring and coaching.

Can you share some of the other initiatives you have been involved in?

In 2011 I was also given a community award by the Ministry of Agriculture called the LM3 (Lembaga Mandiri yang Mengakar di Masyarakat) for outstanding achievement in agribusiness. Those who received the LM3 were directly recruited by the Ministry to work as coaches at the Rural Agricultural Training Center. Because a lot of agricultural output is sold unprocessed, its value is remains low. For example, rice farmers generally directly sell their harvest in its unprocessed form for around Rp.10.000 per kilo of rice. But when the rice is processed into flour, companies like Rose Brand sell bags of 100g for a lot more than the unprocessed rice itself. This is the value added from processing that we aim to promote to agribusinesses.

I have also visited various cities in Indonesia and abroad because of invitations to attend seminars and symposiums on herbal medicine. So my knowledge increases after attending each training session, seminar and symposium.

What do you hope for Eufraino going forward?

Our product is ready for export, especially our 3-in-1 drink consisting of mangosteen, temu lawak and red ginger. With the global health trend at the moment, there is definitely a market for it – particularly with its  great health benefits.

 

Rizkia Meutia Putri – Community Leader in Lampung

Posted on | by angin

Tell us about yourself.

My name is Rizkia Meutia Putri. I am the co-founder of a community group called Jalan Inovasi Sosial (JANIS). JANIS is a social community that engages in social empowerment and community building with a particular focus on innovation. We aim to raise awareness about economic growth, education and environmental issues within the surrounding community in Lampung. One of the projects we have worked on is empowering the tourism industry within Kunjir village, which is located in South Lampung. Here, we see a lot of potential to develop tourism; however public awareness remains low. So, we decided to go to the village and help the local community to realize and develop that potential.

What is the story behind your initiative?

In Kunjir, there is an island called Pulau Mengkudu. It is one of the icons of Lampung, but unfortunately is not marketed very well and thus attracts few visitors. At the start, there were only 10 to 15 visitors per week, but after we conducted a few trips which aimed to empower and educate about the economic development of the community, the condition slowly improved. In the end, we were able to reach over 1000 visitors per month. From there, awareness about the environment also started to increase with people throwing garbage in the correct place. Before, not many of the local people worked; now, various business have opened there as well as tourist guard posts which has resulted in an increase of income for the community from 2 to 3 million rupiah per month from the money collected at each post.

This community has been running for 3 years. It is still sustainable as a tourist village and we still follow up until now. We want to innovate again in the village to attract more tourists to come back.

What are your current strategies to grow?

We are continually building on our tourism strategy to add attractions that can draw tourists back to the area. For instance, at the moment we are looking into agricultural tourism and hydroponics as points of attraction. This is the beauty of agriculture, because housewives and mothers can not only open eateries but also help create new attractions with visual appeal.

We also accompany youth. They are very creative. One of the youths crafted a local good that tourists ended up buying as souvenirs. From there, we realized that we need funding. So to fill in what is missing in our requirements and execution, we sought out support. Why walk alone if we can walk together? We are not alone because many communities and local partners support us. Our team really has a sincere intention and vision to give value to our community.

If we want to seek funding, then we must have a mature concept. At the moment, we are in the process of developing our concept again in the case that there are potential investors or donors who want to support the program. It is important that we refine our concept in order to attract more people.

As a woman founder, what barriers do you experience?

As a woman, your support network is really only the close friends around you because woman still get underestimated. Even for women who are aware of their own potential, it can still be hard. But as long as we can manage these feelings, it will challenge us and it will make us stronger.

How do you overcome challenges and stay motivated?

We recognize that our initiative is useful to others and that there are still people that can benefit from our efforts. If there is something or someone that stands in your way or undermines you, don’t focus on it. I chose to focus on the 1,000 people and the village community who benefits from our services. Just keep going.